Retail Sales Manager - Lower Manhattan/Staten Island
Pabst Brewing Co - New York, NY

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Areas of Responsibility

Drives the sales execution and merchandising standards including:

Quality distribution

Pricing realization

Shelf placement and management

Display execution

POS merchandising

Supports chain execution and secondary chain call points where applicable, while closely working with distributor personnel in training and execution of the PBC sales and merchandising standards.

Provides the drive towards volume, distribution and visibility ensuring sustainable profitable growth.

Lead distributor and retail management through:
Visibility- POS Placement/Package/Tap Handles/Shelf Management

Promotions

Displays

Retail Price Management

Staff Education

Ensure Retail & Merchandising Standards

Local & Special Event Activation (Retail)

On and Off - Premise Sales and Merchandising Execution

Develops and maintains strong customer relationships at all levels to maximize PBC opportunities for expanded sales execution throughout Key 100 Accounts

Drives full portfolio distribution across Key Accounts

Drives merchandising and POS execution standards for the PBC portfolio

Drives activity and volume output via price special and features negotiation

Consumer Engagement Support

Leads National and Local Program Implementation across Top 100 Accounts

Drives consumer sampling activities within Key 100 accounts across PBC portfolio as relevant to the Market (on & off-premise)

Leads meaningful and impactful consumer interaction that drives local market buzz

Oversees all retail activation around community consumer building activities to support the PBC brand platforms

Collaborates with the divisional Field Marketing Manager/Representative on local sponsorship and special event execution

Supports and amplifies local programming via social media activation in support of key brand activities in the on and off premise

Off Premise

Supports the Areas Sales Manager in distribution and executional sell-in crew drives across On and Off Premise (2-3 Days/Month)

Assists on key holiday display execution against major initiative and volume opportunities (I.e. Memorial Week, 4th July Week, etc)- Avg. 2 Days Month

Administrative and Recapping Support

Leads weekly activity and program recaps

Accountable for the Key Account Monthly Sales Reporting

Guides local special event and sponsorship process via submissions into Field Marketing Managers

Manages local sampling, promotional and T+E budget with accountability into Areas Sales Manager and division Field Marketing Manager

Qualifications

A minimum of 2-3 years experience in Beverage with DSD and 3 tier understanding (preferred)

Excellent interpersonal skills mandatory!

Someone who can juggle multiple projects under tight constraints and still meet all deadlines

Looking for a Team Player and someone who enjoys collaborating with others

Must be innovative and have a creative way of thinking

You must not be satisfied with just meeting expectations but must strive to exceed customer expectations

A minimum of 2 years Sales, Field Marketing, Event or Sponsorship experience

Strong Local connections to market is preferred

Excellent written and verbal communication skills are required to ensure clear and concise communication with management, co-workers and vendors/distributors.

Computer proficiency in Microsoft Office (Excel, Word, and Power Point).

Bachelors degree required

Ability to travel as required.

EOE

About this company
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At Pabst Brewing Company, we make beer with history, with a sense of place. From Milwaukee to Motown, through the Pacific Northwest and back...