Retail Sales Manager - West Hollywood / West LA
Pabst Brewing Co - West Hollywood, CA

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Areas of Responsibility
  • Drives the sales execution and merchandising standards including:
  • Quality distribution
  • Pricing realization
  • Shelf placement and management
  • Display execution
  • POS merchandising
  • Supports chain execution and secondary chain call points where applicable, while closely working with distributor personnel in training and execution of the PBC sales and merchandising standards.
  • Provides the drive towards volume, distribution and visibility ensuring sustainable profitable growth.
  • Lead distributor and retail management through:
  • Visibility- POS Placement/Package/Tap Handles/Shelf Management
  • Promotions
  • Displays
  • Retail Price Management
  • Staff Education
  • Ensure Retail & Merchandising Standards
  • Local & Special Event Activation (Retail)
On and Off - Premise Sales and Merchandising Execution
  • Develops and maintains strong customer relationships at all levels to maximize PBC opportunities for expanded sales execution throughout Key 100 Accounts
  • Drives full portfolio distribution across Key Accounts
  • Drives merchandising and POS execution standards for the PBC portfolio
  • Drives activity and volume output via price special and features negotiation
Consumer Engagement Support
  • Leads National and Local Program Implementation across Top 100 Accounts
  • Drives consumer sampling activities within Key 100 accounts across PBC portfolio as relevant to the Market (on & off-premise)
  • Leads meaningful and impactful consumer interaction that drives local market buzz
  • Oversees all retail activation around community consumer building activities to support the PBC brand platforms
  • Collaborates with the divisional Field Marketing Manager/Representative on local sponsorship and special event execution
  • Supports and amplifies local programming via social media activation in support of key brand activities in the on and off premise
Off Premise
  • Supports the Areas Sales Manager in distribution and executional sell-in crew drives across On and Off Premise (2-3 Days/Month)
  • Assists on key holiday display execution against major initiative and volume opportunities (I.e. Memorial Week, 4th July Week, etc)- Avg. 2 Days Month
Administrative and Recapping Support
  • Leads weekly activity and program recaps
  • Accountable for the Key Account Monthly Sales Reporting
  • Guides local special event and sponsorship process via submissions into Field Marketing Managers
  • Manages local sampling, promotional and T+E budget with accountability into Areas Sales Manager and division Field Marketing Manager
  • A minimum of 2-3 years experience in Beverage with DSD and 3 tier understanding (preferred)
  • Excellent interpersonal skills mandatory!
  • Someone who can juggle multiple projects under tight constraints and still meet all deadlines
  • Looking for a Team Player and someone who enjoys collaborating with others
  • Must be innovative and have a creative way of thinking
  • You must not be satisfied with just meeting expectations but must strive to exceed customer expectations
  • A minimum of 2 years Sales, Field Marketing, Event or Sponsorship experience
  • Strong Local connections to market is preferred
  • Excellent written and verbal communication skills are required to ensure clear and concise communication with management, co-workers and vendors/distributors.
  • Computer proficiency in Microsoft Office (Excel, Word, and Power Point).
  • Bachelors degree required
  • Ability to travel as required.