SEO - VP
Progressive IT - St. Louis, MO

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Search engine optimization allows companies to compete effectively for the top spot when searches are performed. Cloud comapnies have to bid against each other on Google to try and get the top spot when a search is initiated. These are Pay-per-click (PPC) transactions. There are also Organic searches (free searches).

There are several areas to measure within this environment. Some are: Bounce Rate, Quality Score, and Conversion rate. Bounce rate is a measure of how long someone stays on the site. The Quality score I am unsure of. Conversion rate is a measure of how many links they take from the original site. Clicking chat for example.

Paying for clicks is expensive. It can run in excess of $300,000 per month. They need to get better at guiding people to the site thru an organic search.

Progressive IT - 2 years ago - save job