Sales & Relationship Manager - College Prep Programs
Kaplan - Dallas, TX

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Impact & Scope
The Sales & Relationship Manager is responsible for selling and marketing Kaplan’s programs. S/he creates, maintains, and manages all school and community relationships to generate new sales and increase overall interest in Kaplan programs. She/he applies strategic planning and business principles to produce top line growth.

Business Development and Strategy
• Actively execute sales, marketing, and promotional programs to meet expected sales and revenue metrics
• Build and nurture relationships with key administrators, guidance counselors, booster clubs, and student organizations to increase Kaplan’s brand recognition in the community and attendance at Kaplan events to increase sales
• Plan, oversee, and implement local promotional programs, events and materials aimed at increasing enrollments in upcoming classes and tutoring programs
• Initiate, negotiate, and close group and individual sales
• Use a consultative sales approach with prospective customers; effectively communicate the value and benefits to prospective customers
• Conduct dynamic and effective informational and sales presentations at schools and in the community
• Leverage national partnerships with schools, organizations, corporations, etc. locally to grow leads and enrollments
• Independently analyze ROI from events and partnerships in order to increase revenue
• Understand local and industry trends and develop strategies and tactics to respond to market changes
• Serve as product and program expert
• Work closely with colleagues to constantly improve their lead quality and sales conversion
• Work with Tutoring Programs Managers and Faculty Managers to ensure part time staff is effective at all marketing and sales events

Knowledge, Skills & Abilities
• Effective sales skills
• Excellent presentation, interpersonal, and written communication skills
• Ability to build mutually beneficial relationships that lead to top line growth
• Ability to influence others and negotiate effectively
• Ability to forecast and set both business and professional goals and plan accordingly
• Organizational and long-range planning skills with the ability to handle numerous details
• Self-directed time management, project management, prioritization and organizational skills
• High energy level, confident and optimistic demeanor and the ability to thrive in a fast-paced environment
• Maintain enthusiasm while often talking with upwards of 100 people each day
• Results focus and strong management skills with the flexibility to handle multiple tasks
• Ability to work effectively in a dispersed workforce

• Bachelor’s Degree required
• 1-2 years professional experience, with industry or sales experience preferred
• Ability to work extended hours in order to meet business objectives
• Flexibility to run marketing events occurring during evenings and weekends
• Ability to travel extensively within the local area
• Must be authorized to work in the US

Measurements (including, but not limited to)
• Net BOB
• Relationships, partnerships, and agreements generated and retained
• Pre-registrant, attendance and event conversion results
• Tutoring enrollments & Classroom enrollments by class, course and cycle
• Leads

Kaplan - 20 months ago - save job - copy to clipboard
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Kaplan will put you to the test. The Washington Post subsidiary is perhaps best known for its test-preparation publications, which help...