Position Summary :|
The Sr. Digital Media Planner supporting the iCM (Integrated Customer Marketing) team is charged with helping execute and manage the strategies the Fingerhut brand employs in digital marketing channels focusing on display advertising, with exposure to affiliate, email, and paid search. You will develop analytical insights and actionable data-driven recommendations. You will work with the Interactive Marketing Manager to establish and direct marketing strategies and optimize them over time. Additionally, this position will bring new programs to life through internal and external partnerships.
Responsibilities include, but are not limited to:
Participating in bringing to life the segmentation strategies in digital marketing channels as determined and driven by the iCM Director and manager of Fingerhut.com.
Establish and report on analytical objectives, KPIs and goals
Analyze online programs across multiple channels
Leverage data to identify areas for program improvement
Lead implementation of identified digital marketing strategies through partnerships with internal stakeholders
Work in partnership with the Advertising and Brand Services team to maximize revenue and profitability through paid search, affiliate and display channels
Conceive of and perform analysis that drives strategy development and evolution
3 years working with digital media and/or analysis
Minimum 4-year college degree
Conversant in/experience with interactive media & marketing technologies (e.g. DMPs, DSPs, ESPs, RTB Exchanges, bid management software)
Highly proficient in MS Excel
Strong communication and writing skills
Excellent attention to detail