Senior Analyst-Digital Marketing Analytics
R/GA - New York, NY

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R/GA is looking for Senior Analyst to deliver tracking analysis and contribute to a high level of innovation in data, analytics and Social Media. This is a great opportunity to leverage your quantitative skills and experience to join an exciting group of talented marketing strategists and digital-media analysts. As part of our team you will have the opportunity to utilize your knowledge and skills creatively to support client campaigns and programs and recommend solutions that are supported by your stellar analysis. In addition, you will enjoy exceptional benefits and a culture that rewards strategic thinking and collaboration. If you are an innovative thinker and have the ability to motivate and inspire our team, this may be the opportunity you are looking for.

Your strong analytical skills and experience with web analytics packages such as Web Trends, Omniture, Coremetrics, Visual Sciences, Hitbox and ad-serving technologies including Doubleclick, Dart or Atlas DMT will give you the edge over your competition. Your objective will be to design, construct and provide analysis of marketing campaigns and website traffic for key clients including monthly and quarterly updates, and ad hoc requests for our clients. You should possess rockstar tracking and reporting requirements skills and have a solid understanding of the fundamentals of digital advertising and website tagging.

This role also requires the ability design easy to digest excel dashboards and to write clear concise PowerPoint Presentations for clients summarizing data insights, outcomes and implications in a straight-forward and enlightening way. Your experience using statistical tools such as SAS, SPSS and Excel will make you a valuable asset to our team. You will manage the collection and synthesizing of data for our clients. Data sources typically include: ad trafficking and email campaign programs, web analytic tools and client databases. If you understand a client’s business requirements and can design reporting and analysis approaches tailored to their needs and also fit the above requirements, we’d love to hear from you!

R/GA - 12 months ago - save job - block
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