Senior Director - Product Marketing - Audience Marketplace
Acxiom - Foster City, CA

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What you will do:
Lead the data services, data modeling and consumer rights go-to-market programs designed to help marketers find their audiences while simultaneously delivering improved marketing experiences for consumers

Early involvement in product lifecycle to begin value proposition construction and determine where innovations will be incorporated in current product portfolio

Product line organization and associated product naming

Provide line-of-sight into current and future product initiatives to support development multi-channel marketing program strategy

Incorporate pilot - > beta - > GA product progression into Marketing campaigns

Publish Product’s “Plan of Record” (POR), product roadmap, and release schedule

Provide product feature, multi-product solution, and case study content to be utilized across all relevant marketing assets

Provide content and guidance for high-quality field tools to support sales and partnership teams

Provide externally-facing product roadmap content to promote enthusiasm of vision


What you will need:
12+ years documented experience in technical and marketing roles across marketing technology and marketing execution industries

The ability to deliver strategic-level initiatives, but also a history of and passion to roll-up your sleeves to help build the programs side-by-side with others in Acxiom

A love of building cross-functional teams. This role requires someone who is naturally skilled at achieving buy-in and active participation from numerous departments in an organization for programs they may not consider to be “in their wheelhouse”

Excellent written and oral communication skills. Excellent public speaker with the ability to communicate effectively with multiple types of audiences

Self-motivated, autonomous, high energy, enthusiastic

Bachelors or Master’s Degree in Computer Science or Engineering

Masters in Business Administration a plus

What will set you apart:
Technical and marketing-related experience in the CPG/Retail vertical

Acxiom’s expertise managing consumer data drives on-line, off-line and mobile marketing decisions for more than 7,000 global clients with worldwide annual revenue of $1.4 billion.

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Acxiom is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran or status as a qualified individual with a disability.




Primary Location


United States-California-Foster City




Job Posting


Apr 7, 2014, 11:30:45 AM

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Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel...