Senior Director of Marketing
OMSI - Oregon Museum of Science & Industry - Portland, OR

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DESCRIPTION

OMSI, a NW icon for 60 years, is looking for a Senior Director of Marketing. We need an exceptionally bright, self aware individual with outstanding people skills. We need someone who knows how to take a vision and translate that into an actionable, measurable and integrated plan. And then execute it. Someone who knows how to motivate a highly talented team with skills ranging from photography to social media, from public relations to art direction. Someone who knows how to build connections within and outside the organization. Someone with impeccable project management skills. Someone who is as comfortable forging innovative partnerships with leading Oregon organizations as they are managing an annual budget.

DUTIES

ESSENTIAL DUTIES & RESPONSIBILITIES:
Performing the following will involve driving to various locations outside OMSI's corporate headquarters:

  • Work closely with the VP of Marketing, Retail and Sales and Marketing staff in the development and implementation of short and long term strategic goals for OMSI.
  • Develop OMSI's annual strategic marketing plan and budget. Supervise tactical marketing decisions.
  • Develop, implement and manage marketing metrics to optimize media mix and track long term goals; report results on a regular basis.
  • Identify new business and marketing opportunities both within and outside the organization that align with and support OMSI's strategic plan.
  • Understand visitor profiles to reach core audience and identify strategies and market placement to reach new audiences; research and evaluate OMSI's online and offline audiences and refine marketing model; identify trends and forecast attendance.
  • Develop and execute tactical plans including but not limited to radio, print, television, outdoor and guerilla.
  • Collaborate with Digital Media Director to oversee OMSI's suite of online tools and emerging technologies including but not limited to website, social media, email, mobile, and organic and paid search.
  • Oversee the design, production and placement of OMSI's advertising and marketing communication pieces.
  • Collaborate with OMSI's Event Department to develop community based programs and events to help broaden audience participation.
  • Collaborate with PR Manager to plan and conduct successful media relations campaigns and, as needed, crisis communications.
  • Collaborate with Development staff to develop in-kind promotional sponsorships for OMSI exhibitions, programs, and activities.
  • Collaborate and consult with all OMSI's departments, external support organizations, and Marketing Committee to ensure an integrated marketing and communication strategy.
  • Plan, organize and accomplish multiple projects concurrently in a timely manner and according to budget.
  • Foster external partnerships to broaden marketing committee representation drive traffic and support OMSI's community based efforts.
  • Supervise marketing and public relations staff and oversee their activities.
  • Work effectively with a variety of Museum supporters, visitors, members, volunteers and staff.
  • This position is exempt, paid salaried.
  • This position is regular full-time, scheduled for 40 hours/week.
Working Conditions:
  • Additional weekend or outside regular hours may be required.
  • Physical Demands: 75 % Sitting 20 % Standing 5 % Lifting/Carrying/Pushing/Pulling 30 Pounds
  • Vision requirements include close vision (clear vision at 20 inches or less), distance vision (clear vision at 20 feet or more), color vision (ability to identify and distinguish colors), peripheral vision (ability to observe an area that can be seen up and down or to the left or right while eyes are fixed on a given point), depth and perception (three dimensional vision, ability to judge distance and spatial relationships), and ability to adjust focus (ability to adjust the eyes to bring an object into sharp focus).
  • Noise level is moderate (examples: business office with computers and printers, light traffic).
SECONDARY FUNCTIONS:
  • Assume other duties as assigned by the Vice President of Marketing, Retail and Sales.
QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES:
BASIC REQUIREMENTS:
  • Experienced in developing mutually beneficial strategic partnerships with organizations
  • Strong interpersonal and customer service skills: tact, self-confidence and assertiveness, diplomacy, teamwork, good judgment, confidentiality, a sense of humor, and excellent strategic planning skills.
  • Excellent writing and public speaking skills.
  • Strong organizational skills and demonstrated excellence in problem solving, superior attention to detail, and ability to coordinate multiple projects requiring close communication with staff to maintain high accuracy and productivity of team with minimum supervision.
  • Knowledge of general/consumer marketing strategy, campaign execution and branding.
  • Experience in website development, search engine optimization, pay per click advertising, mobile, social media and email campaign management.
  • Experienced in budgeting and project management practices.
  • Understanding of confidentiality and protocol.
EDUCATION & WORK EXPERIENCE:
BASIC REQUIREMENTS:
  • Minimum seven years in progressively responsible marketing and managerial experience, with a proven track record of success in a highly dynamic environment.
PREFERENCES:
  • Bachelor's degree in marketing, communication, business administration, or related field or equivalent combination of education and experience.
ADDITIONAL REQUIREMENTS/PREFERENCES; INCLUDING LICENSES AND CERTIFICATIONS:

BASIC REQUIREMENTS:
  • Valid driver's license
  • Pre-employment and/or pre-duty checks, such as criminal background check, reference checks, requirements in the MVR Policy including passing Motor Vehicle Record (MVR) check and Alcohol & Drug Test for non-CDL Drivers Policy, including pre-duty drug test
ESSENTIAL DUTIES & RESPONSIBILITIES:
Performing the following will involve driving to various locations outside OMSI's corporate headquarters:

  • Work closely with the VP of Marketing, Retail and Sales and Marketing staff in the development and implementation of short and long term strategic goals for OMSI.
  • Develop OMSI's annual strategic marketing plan and budget. Supervise tactical marketing decisions.
  • Develop, implement and manage marketing metrics to optimize media mix and track long term goals; report results on a regular basis.
  • Identify new business and marketing opportunities both within and outside the organization that align with and support OMSI's strategic plan.
  • Understand visitor profiles to reach core audience and identify strategies and market placement to reach new audiences; research and evaluate OMSI's online and offline audiences and refine marketing model; identify trends and forecast attendance.
  • Develop and execute tactical plans including but not limited to radio, print, television, outdoor and guerilla.
  • Collaborate with Digital Media Director to oversee OMSI's suite of online tools and emerging technologies including but not limited to website, social media, email, mobile, and organic and paid search.
  • Oversee the design, production and placement of OMSI's advertising and marketing communication pieces.
  • Collaborate with OMSI's Event Department to develop community based programs and events to help broaden audience participation.
  • Collaborate with PR Manager to plan and conduct successful media relations campaigns and, as needed, crisis communications.
  • Collaborate with Development staff to develop in-kind promotional sponsorships for OMSI exhibitions, programs, and activities.
  • Collaborate and consult with all OMSI's departments, external support organizations, and Marketing Committee to ensure an integrated marketing and communication strategy.
  • Plan, organize and accomplish multiple projects concurrently in a timely manner and according to budget.
  • Foster external partnerships to broaden marketing committee representation drive traffic and support OMSI's community based efforts.
  • Supervise marketing and public relations staff and oversee their activities.
  • Work effectively with a variety of Museum supporters, visitors, members, volunteers and staff.
  • This position is exempt, paid salaried.
  • This position is regular full-time, scheduled for 40 hours/week.
Working Conditions:
  • Additional weekend or outside regular hours may be required.
  • Physical Demands: 75 % Sitting 20 % Standing 5 % Lifting/Carrying/Pushing/Pulling 30 Pounds
  • Vision requirements include close vision (clear vision at 20 inches or less), distance vision (clear vision at 20 feet or more), color vision (ability to identify and distinguish colors), peripheral vision (ability to observe an area that can be seen up and down or to the left or right while eyes are fixed on a given point), depth and perception (three dimensional vision, ability to judge distance and spatial relationships), and ability to adjust focus (ability to adjust the eyes to bring an object into sharp focus).
  • Noise level is moderate (examples: business office with computers and printers, light traffic).
SECONDARY FUNCTIONS:
  • Assume other duties as assigned by the Vice President of Marketing, Retail and Sales.

OMSI - Oregon Museum of Science & Industry - 22 months ago - save job
About this company
Founded in 1944 and one of the nation's top ten science museums, the Oregon Museum of Science and Industry is a world-class tourist...