Manage the day-to-day operations, execution and measurement of Marketing campaigns and Demand Generation tactics
Manage Marketing Automation tools, Marketo, including scoring, multi-touch nurture campaigns, and progressive profiling, etc.
Create and develop content syndication program
Create and drive webinar program
Deliver marketing sourced revenue to the business, distribute leads to sales, and manages budget and lead/ROI
REQUIRED SKILLS & EXPERIENCE
5 + years marketing experience in a role managing multi-channel marketing campaigns
3+ years in B2B technology marketing with a bachelor’s degree in a related field
3+ years focused on digital marketing with experience with retargeting tools, google analytics
Proficient in using Salesforce.com, marketing automation tools, SFDC, and webinar tools
Experience executing demand generation programs Good understanding of the customer and content requirements across the buying process
Must be results oriented with problem solving and analytical skills
Budget management experience
Self-starter who independently manages and carries through on their commitments.
BrightEdge - 2 years ago