Senior Manager/Director, Demand Generation
BrightEdge - San Mateo, CA

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Manage the day-to-day operations, execution and measurement of Marketing campaigns and Demand Generation tactics

Manage Marketing Automation tools, Marketo, including scoring, multi-touch nurture campaigns, and progressive profiling, etc.

Create and develop content syndication program

Create and drive webinar program

Deliver marketing sourced revenue to the business, distribute leads to sales, and manages budget and lead/ROI

REQUIRED SKILLS & EXPERIENCE

5 + years marketing experience in a role managing multi-channel marketing campaigns

3+ years in B2B technology marketing with a bachelor’s degree in a related field

3+ years focused on digital marketing with experience with retargeting tools, google analytics

Proficient in using Salesforce.com, marketing automation tools, SFDC, and webinar tools

Experience executing demand generation programs Good understanding of the customer and content requirements across the buying process

Must be results oriented with problem solving and analytical skills

Budget management experience

Self-starter who independently manages and carries through on their commitments.

BrightEdge - 23 months ago - save job - copy to clipboard