Senior Manager/Manager, Shopper Insights
Smucker's - Cleveland, OH

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For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Café PilonTM, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.smuckers.com.

TITLE

Manager, Shopper Insights

LOCATION

Orrville, OH (Greater Cleveland/Akron are)

This position may include a comprehensive relocation package.

REPORTS TO

Director, Category Development

KEY RESPONSIBILITIES

  • Identify, Research, and Deliver Consumer and Shopper Insights
o Translate category or customer business issues into research objectives and strategic business questions in order to develop research projects that provide actionable shopper insights to both marketing and sales.

o Interface with customers regularly to deliver Consumer and Shopper Insights that drive strategies and tactics to optimize both Smuckers and customer sales. In addition, understand focus categories of key customers and develop a partneship for Consumer and Shopper insights.

o Work cross functionally with marketing, sales, trade marketing, market research, and consumer promotions, aligning objectives across all stakeholders, to design projects and execute shopper insights that can be implemented across the organization and drive initiatives.

o Develop engaging shopper/consumer insight presentations that intertwine multiple data sources to develop and demonstrate shopper habits across all Smucker categories. Presentations will be used to provide strategies and drive sales and marketing initiatives internally and externally.

o Assist in developing thought leadership to help drive Category “Best in Class” practices in shopper marketing programs and an optimized category shopping experience.

  • Co-Manage Category Insight Initiatives
o Assist in developing and managing Category Management initiatives to increase Sales, Market Share and Profitability.

o Champion consumer & shopper research initiatives to provide Category Insights.

  • Co-Develop and Manage IRI/Vendor Strategy
o Continuous improvement opportunity development

o Drive Best Practices Initiatives

o Assist in managing, developing, and building the IRI/vendor relationship to continue to drive innovative research design that can provide insights to key shopper business questions

  • Develop People and Direct Reports
o Provide leadership and assistance in the Category Development department

o Lead training for analysts on shopper/consumer insights

o Continuous development for direct reports and interns

SELECTION CRITERIA

Education

  • Bachelor’s Degree
Experience

  • 5+ years Consumer Packaged Goods history
  • Sales or Category Management experience
  • Experience in vendor relations/contract negotiations a plus
  • Experience in retailer relations a plus
Other

  • Strong communication skills (verbal and written)
  • Strong technical skills in Excel, Power Point, IRI or AC Nielsen
  • Sound understanding of Syndicated and Panel Data implementation
  • Sound understanding of Retailer Club Card Data implementation
  • Ability to train category analysts/interns
The J.M. Smucker Company is an equal opportunity employer. No person will be discriminated against in any aspect of their employment on the basis of any status or characteristic protected by applicable federal, state or local law.

Smucker's - 2 years ago - save job