Senior Marketing Analyst (12/11)
New Penn Financial LLC - Plymouth Meeting, PA

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Job Description
Overview
The Senior Marketing Analyst position will be responsible for managing New Penn Financial’s internet marketing lead programs. This position requires exceptional analytical skills, marketing acumen, a strong level of organization, and the ability to multi-task. The position reports to the Marketing Director.
Job Responsibilities
  • Execute daily lead management including defining and altering purchase plan for paid lead generation providers
  • Provide insights on lead buying, lead distribution and lead cost to support business strategy
  • Create plan outlining lead requirements for loan officers in the Call Center division of New Penn
  • Prepare regularly-scheduled and ad-hoc reports that analyze lead campaign results, conversion rates, and other efficiency reports
  • Maintain lead campaign, lead distribution and lead vendors tracking reports; make recommendations to enhance the reporting and usage of reports
  • Become the expert for New Penn’s lead management software Leads360; including admin duties, training new users and finding improvements that can be implemented
Desired Skills & Experience
  • Bachelor’s degree in business-related field of study; Marketing preferred
  • 5+ years of marketing experience in an analyst role
  • Proficient in Microsoft Office Tools; special emphasis on spreadsheets and data analysis
  • Excellent analytical, project management and problem-solving skills
  • Ability to multi-task concurrent projects
  • Strong attention to detail is highly required
  • Enjoys a fast-paced, constantly-changing environment

New Penn Financial LLC - 2 years ago - save job
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