Senior Marketing Manager – Email And Retention Programs
1stdibs - New York, NY

This job posting is no longer available on 1stdibs.

The Most Beautiful Things On Earth.

1stdibs is the world’s largest online luxury marketplace for one-of-a-kind products. It has become the go-to source for the world's leading interior designers and consumers to find antiques, vintage furniture, jewelry, vintage fashion and fine art.

Backed by Benchmark Capital, 1stdibs is a unique blend of expert curators and seasoned Internet executives from companies including eBay, Gilt, Google, FreshDirect, MLB and Twitter.

The Senior Manager will be responsible for developing the communication strategy for 1stdibs’ buyers from the first customer touch point to driving them up the loyalty ladder. At first the focus will be on e-mail marketing but ultimately should include the development of programs across al channels (e.g. website, push notifications and direct mail)

This role is hands-on and will oversee the production and deployment of email and define testing and measurement of email marketing and CRM effectiveness.

The senior manager will also work closely with the Product Team to develop recommendation and alert products that are integrated to site behavior.

Key Responsibilities:
Focus on customer loyalty and life cycle marketing to drive initial and repeat purchases.

Work with cross functional teams (social, curatorial, product and editorial) to create and implement compelling programs and messaging to increase lifetime value of registered users.

Manage third-party ESP relationship and day-to-day operations of all email marketing (both buyer and seller).

Manage and analyze customer-marketing campaigns and provide recommendations on how to improve future efforts.

Marketing lead for site notification and personalization projects.

Desired Skills & Experience

Minimum of 6 years’ experience building, implementing and analyzing successful email / customer marketing programs.

Both Client Side and E-commerce experience are mandatory

Strong analytic skills and a proven ability to leverage insights to create successful marketing programs

Expert level knowledge/experience with email marketing tools

Strong organizational skills

Experience in Luxury Marketing is a significant plus.

BA degree

1stdibs - 18 months ago - save job - block
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