Senior Product Manager - Digital Media Products
Resonate Networks - Reston, VA

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Own the strategy and roadmap for our digital media product portfolio.
  • Be the voice of the customer. Collect strategic and tactical feature requests and champion them into release cycles.
  • Partner with data strategy to define integration opportunities. Help manage partner / vendor relationships. Own operationalizing integrations from technology and market-facing perspective.
  • Define business cases, market requirements, and success metrics for your products. Serve as internal champion and secure cross-functional management and executive support.
  • Write requirements, user stories, and acceptance criteria.
  • Serve as Product Owner throughout Agile development process. Partner with design, development, architecture and QA to execute against organizational priorities.
  • Commercialize and bring to market product offering. Manage cross-functional teams as new products and releases are brought to market.
  • Communicate benefits of products and releases to internal and external stakeholders including sales, marketing, analysts, press, etc….
  • Become company expert on buyers and users including: how they buy / use the products, buying criteria and market forces. Partner with marketing to ensure insights are included in Resonate positioning and externally facing collateral.
  • Conduct competitive analysis and communicate learnings to organization.
  • Partner with Resonate’s Research team to ensure data and findings are incorporated into the product backlog and implemented in a timely fashion

  • Qualifications & Experience Requirements
    • Significant experience bringing digital media products from conception to successful market launch.
    • Must have in depth knowledge of the online advertising industry and working with advertising agencies and/or marketers.
    • Expert understanding of online ad targeting, data management platforms, and RTB.
    • Strong understanding of statistics.
    • Ability to work independently and in a team to develop innovative solutions.
    • 5+ years professional experience as a product manager or similar.
    • Experience in an agile environment in a Product Owner role with strong, working knowledge of agile processes.
    • Strong communication and collaboration skills.
    • Must have entrepreneurial spirit and the drive to thrive in a fast-paced environment.

    Educational Requirements
    • Computer Science, Engineering, Statistics, Business or other related Bachelor’s degree
    • MBA preferred