Senior Product Manager- Marketing
BEAR Data Solutions - San Francisco, CA

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Understanding and becoming the key customer advocate representing the key day-to-day workflows undertaken by online marketers – across various channels.
  • Analyse the marketplace, customers, prospects, non-customers and competitors to determine the right features to bring to market along with overall feature prioritization
  • Gathering detailed requirements from customers, partners, the overall market landscape, and field personnel
  • Designing and managing the evolution of several marketing automation components
  • Collaborating with User Experience team to create best-in-class user interfaces for your features
  • Working closely with engineering team to create features that make users more productive and successful
  • Ensuring that all relevant groups across the company are fully trained to market, sell, manage, and support your solutions
  • Managing and overseeing the resolution of issues and risks related to your feature set, once they are live
  • Qualifications:
    • Demonstrated track record of at least 5+ years of product management experience including strong feature design skills.
    • Deep knowledge of digital online marketing and one of these core areas – web analytics, site optimization, email marketing, targeting, data analytics and customer acquisition and retention solutions.
    • Understanding the key day-to-day workflows undertaken by online marketers, site optimization, and metric measurement methodologies in the area of marketing automation.
    • Excellent verbal and written communication skills, and demonstrated cross-group collaboration
    • Strong analytical and problem-solving skills
    • Experience in one or more of these technology areas a huge plus – Targeting, site optimization, event-driven marketing, campaign management and/or marketing automation solutions.
    • Proven ability to collaborate successfully with engineering teams
    • A passion for building customer-oriented features
    • BA/BS in computer science or related technical field, and an MBA, preferred
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    BEAR Data Solutions - 2 years ago - save job