Trustwave is a leading provider of compliance, Web, application, network and data security solutions delivered through the cloud, managed security services, software and appliances. For organizations faced with today's challenging data security and compliance environment, Trustwave provides a unique approach with comprehensive solutions that include its TrustKeeper® portal and other proprietary security solutions. Trustwave has helped hundreds of thousands of organizations--ranging from Fortune 500 businesses and large financial institutions to small and medium-sized retailers--manage compliance and secure their network infrastructures, data communications and critical information assets. Trustwave is headquartered in Chicago with offices worldwide.
As Senior Product Marketing Manager, you will be responsible for the sales success of Trustwave’s security products. It is your responsibility to be the expert of your market including competitive knowledge, market knowledge and segmentation, and how customers evaluate and purchase solution. You will craft the messaging and positioning for the product lines and will work with Corporate and Field Marketing teams to develop innovative marketing programs that drive demand. You will create sales tools that allow sales of the products to enterprise and SME globally. In your role as a Senior Product Marketing Manager you will be the expert in understanding buyers, how they evaluate solutions for purchase, and you will transfer that knowledge to the sales organization to make them more effective. As the product and market expert, you will be the best “sales person” for your product line. The Senior Product Marketing Manager reports to the Vice President of Product Marketing and may be located in Austin (TX), Chicago (IL), London (UK), Silicon Valley (CA) or Southern California (CA).
Develop product positioning and messaging that differentiates your products in the market
Meet directly with customers, new prospects, analysts, partners, and sales staff to gain market insights and evangelize the company's products.
Communicate the value proposition of the products to the sales team, channel partners, and prospects
Develop the sales tools (e.g., brochures, battle cards, application notes, white papers, case studies, product demos, and customer presentations) that support the selling process of the company's products.
Plan the launch of new products and releases and manage the cross-functional implementation of the plan.
Be the expert on your buyers, how they buy, and their buying criteria; be the expert on your competition and how to beat them. Give guidance to the competitive lab and transfer the competitive test results to sales information that allows us to win.
Create web content using multiple media such as blogs, videos, pictures to help convey the message
Work with other marketing teams to develop the strategy and content of the marketing programs that drive demand for the company's products.
3+ years of experience in product marketing, evangelizing enterprise-class security solutions in a fast paced, high-growth environment.
Working knowledge of technology components of information security (e.g., security information and event systems; vulnerability, Web, and application scanners; data loss prevention systems).
Excellent presentation and communications skills, to both internal and external stakeholders, both oral and written, highly skilled in multiple forms of web content
Possess a blend of business, marketing and sales acumen;
Highly organized, self-directed business style, with strong ability to prioritize
Must work well in a team, fast-paced, and deadline-driven environment
Excellent people skills to interact with colleagues, cross-functional teams, and third-parties
Highly self-motivated and driven to succeed
Team player with strong sense of urgency
Flexible and willing to do "what it takes" to help the company getting the job done
High energy and enthusiasm-eager to engage with customers and evangelize the company's offering
Periodic overnight travel (25%+) on sales calls, to other Trustwave offices, domestic and international, may be required
Bachelor's degree required; MBA a plus.
Trustwave is an Equal Opportunity Employer.
Trustwave - 2 years ago
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Because a business can't live on cash alone, Trustwave helps credit card merchants and other businesses process secure transactions....