Senior Strategist - New York
Leo Burnett - New York, NY
Leo
Burnett Business is the B2B specialist group of Leo Burnett - but you probably
gathered that from our name.

Many types
of companies come to us.

But most have
one thing in common.

Somewhere along the
way, a critical gap has formed between the true value of their brand, and how
their brand is perceived.

We close that
gap.

How?

We think of businesses not as physical
entities but as groups of people specialized interests and specialized
audiences.

Our
approach is to find and bring to life the special connection that exists
between two human groups.

So we think
less about B2B and more about S2S (Specialist-to-Specialist).

As a result, our work builds very human
connections between brands and their business audiences.

Connections that can develop the experience
in any media.

That generates measurable
results.

That sometimes span the
world.

And can be flexible enough to
reach the CEO leading the machine, or the technician making it tick.

Leo
Burnett Business is recognized as one of the country's top B2B agencies by

BtoB
Magazine

.

Our clients include Avis,
Fifth Third Bank, Options Industry Council and Shriners Hospitals for Children.

Summary of Role:
We are looking for a Senior Strategist
with 4-7 years of experience. The Senior Strategist is a key contributing
member of the brand team, responsible for day to day strategic work on assigned
businesses. The senior strategist helps drive creative work through fresh
insights/deep understanding about human behavior & the brand, inspiring
creative briefs, and strong partnership with creatives.

Role Responsibilities:
Fuel
the creative development process and help deliver ‘best in class’ creative work

·

Craft creative briefs that synthesize relevant
info and illuminate key insights about target, brand, category, and cultural
context

·

Solicit and incorporate account and creative
input during development of creative brief

·

Lead creative briefings to ensure alignment
& understanding of the brief

·

Provide additional input, support, fuel &
feedback to creative teams during the creative development process

Identify
relevant insights about human behavior, assigned brands/category, business
& retail environment, culture via…

·

Designing, conducting, managing, analyzing
primary research; interpreting client research

·

Tapping into secondary and syndicated
information resources

·

Conducting audits of relevant areas, e.g.
retail audit, digital audit, brand audit, advertising audit

·

Interviewing key stakeholders; leading
workshops for stakeholder groups

·

Seeking out untraditional perspectives, using
innovative & creative ethnographic approaches

Drive
integration & application of HumanKind on assigned businesses:

·

Help identify and articulate brand
purpose

·

Design and facilitate purpose
workshops as needed

·

Communicate & bring to life brand
purpose for internal brand team and client

·

Collaborate with other strategy
disciplines to apply HumanKind tools, develop participation strategies

Help
drive growth on assigned businesses

·

Proactively identify new communication,
target, or market opportunities, work with brand team to explore and take
forward

·

Become knowledgeable about service offerings
and proprietary tools in other strategic disciplines (digital strategy,
research, optimization, shopper)

·

Be able to identify opportunities for expanded
scope on assigned businesses and actively partner with

counterparts in other disciplines

Actively
participate in department and agency initiatives, e.g., thought leadership,
training, pro bono, department forums

·

Where possible, begin taking leadership
responsibility, proactively identifying & driving efforts

General Skills:
·

Deep curiosity about human behavior

·

Open to diversity of thought, culture,
people, etc.

·

Appreciation for the arts &
creatively; actively seeks out creative content

·

Curiosity about marketing, media,
business, new communication platforms; stays current on industry

·

Ability to tolerate, embrace, even
thrive on ambiguity

·

Highly collaborative approach to
sparking, building, & sharing ideas; must have strong ability to
collaborate within department, agency, and, when applicable, on multi-agency
teams

·

Exceptional oral & written
communication skills; ability to tell a compelling story and synthesize info

·

Data interpretation & analytic
skills; familiarity with research methodologies;

·

Resiliency – ability to revise, shift
gears, move past “failures”

·

Integrated campaign experience,
including experience with digital/social media

·

Strong foundation in qualitative and
quantitative research fundamentals

·

Degree(s)
in marketing, advertising, communications, or social sciences

·

Demonstrate strong conceptual thinking
skills

·

Combine analytical rigor with creative
problem-solving skills

·

Display personal initiative and ownership of
work

·

Strong teamwork and interpersonal skills

Leo Burnett - 16 months ago - save job - block
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About this company
23 reviews
This company has come up with some gr-r-reat ideas to promote brands. The #2 ad agency in the US (behind WPP Group's JWT), Leo Burnett...