Burnett Business is the B2B specialist group of Leo Burnett - but you probably
gathered that from our name.
of companies come to us.
But most have
one thing in common.
Somewhere along the
way, a critical gap has formed between the true value of their brand, and how
their brand is perceived.
We close that
We think of businesses not as physical
entities but as groups of people specialized interests and specialized
approach is to find and bring to life the special connection that exists
between two human groups.
So we think
less about B2B and more about S2S (Specialist-to-Specialist).
As a result, our work builds very human
connections between brands and their business audiences.
Connections that can develop the experience
in any media.
That generates measurable
That sometimes span the
And can be flexible enough to
reach the CEO leading the machine, or the technician making it tick.
Burnett Business is recognized as one of the country's top B2B agencies by
Our clients include Avis,
Fifth Third Bank, Options Industry Council and Shriners Hospitals for Children.
Summary of Role:
We are looking for a Senior Strategist
with 4-7 years of experience. The Senior Strategist is a key contributing
member of the brand team, responsible for day to day strategic work on assigned
businesses. The senior strategist helps drive creative work through fresh
insights/deep understanding about human behavior & the brand, inspiring
creative briefs, and strong partnership with creatives.
the creative development process and help deliver ‘best in class’ creative work
Craft creative briefs that synthesize relevant
info and illuminate key insights about target, brand, category, and cultural
Solicit and incorporate account and creative
input during development of creative brief
Lead creative briefings to ensure alignment
& understanding of the brief
Provide additional input, support, fuel &
feedback to creative teams during the creative development process
relevant insights about human behavior, assigned brands/category, business
& retail environment, culture via…
Designing, conducting, managing, analyzing
primary research; interpreting client research
Tapping into secondary and syndicated
Conducting audits of relevant areas, e.g.
retail audit, digital audit, brand audit, advertising audit
Interviewing key stakeholders; leading
workshops for stakeholder groups
Seeking out untraditional perspectives, using
innovative & creative ethnographic approaches
integration & application of HumanKind on assigned businesses:
Help identify and articulate brand
Design and facilitate purpose
workshops as needed
Communicate & bring to life brand
purpose for internal brand team and client
Collaborate with other strategy
disciplines to apply HumanKind tools, develop participation strategies
drive growth on assigned businesses
Proactively identify new communication,
target, or market opportunities, work with brand team to explore and take
Become knowledgeable about service offerings
and proprietary tools in other strategic disciplines (digital strategy,
research, optimization, shopper)
Be able to identify opportunities for expanded
scope on assigned businesses and actively partner with
counterparts in other disciplines
participate in department and agency initiatives, e.g., thought leadership,
training, pro bono, department forums
Where possible, begin taking leadership
responsibility, proactively identifying & driving efforts
Deep curiosity about human behavior
Open to diversity of thought, culture,
Appreciation for the arts &
creatively; actively seeks out creative content
Curiosity about marketing, media,
business, new communication platforms; stays current on industry
Ability to tolerate, embrace, even
thrive on ambiguity
Highly collaborative approach to
sparking, building, & sharing ideas; must have strong ability to
collaborate within department, agency, and, when applicable, on multi-agency
Exceptional oral & written
communication skills; ability to tell a compelling story and synthesize info
Data interpretation & analytic
skills; familiarity with research methodologies;
Resiliency – ability to revise, shift
gears, move past “failures”
Integrated campaign experience,
including experience with digital/social media
Strong foundation in qualitative and
quantitative research fundamentals
in marketing, advertising, communications, or social sciences
Demonstrate strong conceptual thinking
Combine analytical rigor with creative
Display personal initiative and ownership of
Strong teamwork and interpersonal skills
Leo Burnett - 16 months ago
This company has come up with some gr-r-reat ideas to promote brands. The #2 ad agency in the US (behind WPP Group's JWT), Leo Burnett...