Senior Vice President, Marketing- Coldwell Banker Real Estate
Coldwell Banker Real Estate LLC - Parsippany, NJ

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The nation’s oldest and most respected real estate brand is offering an immediate opportunity for a Senior Vice President of Marketing based in our Parsippany, NJ Headquarters.

Reporting to the COO, this position will lead the planning and execution of North American marketing strategies in support of market share growth and profitability targets. The Senior Vice President of Marketing for Coldwell Banker Real Estate LLC will be responsible for leading the strategy development and program execution of all consumer, broker, and agent marketing programs to create the strongest franchise value proposition in the real estate industry.

The position will support the company’s strategy for market share growth by developing and implementing programs for: interactive marketing, national advertising, localized marketing, agent and broker recruiting, sales support, public relations, and internal communications.

External Job Description

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 83,000 sales agents working in approximately 3,100 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Coldwell Banker is subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services.

We are currently looking for a Senior Vice President of Marketing to work in our Parsippany , NJ headquarters.

Summary:
The nation’s oldest and most respected real estate brand is offering an immediate opportunity for a Senior Vice President of Marketing. Reporting to the COO, this position will lead the planning and execution of North American marketing strategies in support of market share growth and profitability targets. The Senior Vice President of Marketing for Coldwell Banker Real Estate LLC will be responsible for leading the strategy development and program execution of all consumer, broker, and agent marketing programs to create the strongest franchise value proposition in the real estate industry. The position will support the company’s strategy for market share growth by developing and implementing programs for: interactive marketing, national advertising, localized marketing, agent and broker recruiting, sales support, public relations, and internal communications.

Responsibilities:
• Work closely with the Chief Operating Officer and other brand executives to develop long range market share growth strategy with nearer term plans, goals, and growth objectives.
• Understand current market conditions to identify threats and opportunities and adapt strategy to the changing competitive environment, specifically in the digital space.
• Work closely with Operations, Learning, and Regional Servicing staff to ensure the needs of the consumer/agent/brokerr are understood and that the business can strategically and tactically position itself to meet them
• Work closely with franchisees to understand business climate and develop platforms that will create significant and differentiated value for their local companies and agents.
• Develop marketing program and materials for luxury listings and agents through Coldwell Banker Previews International program. Define and deliver an annual marketing plan in support of the domestic marketing strategy including: national advertising, interactive marketing and technology, brand publicity/public relations, internal communications, sales support, agent and manager recruiting, network events and promotional activities
• Manage external agency and developer relationships
• Regularly and systematically evaluate the results of the marketing strategy and programs by ROI and report findings/trends to COO and President/CEO
• Responsible for optimizing an annual marketing budget (Brand Marketing Fund – BMF) to ensure key financial metrics are achieved
• Provide decisive leadership to the Coldwell Banker marketing team through effective recruitment, staff development, team building, and performance management.

Minimum Qualifications:
• BA, BS Required; MBA Preferred
• 15 years marketing experience in brand management and digital marketing/web development
• 10+ years leadership/staff management experience
• Experience working with a distributed organization of independent sales professionals a strong plus (automotive, insurance, real estate, mortgage, financial services, etc.)
• Knowledge of and experience in domestic Real Estate Brokerage industry a plus
• Strong financial acumen
• Out of the box visionary who can translate strategies into concrete tactical plans
• A passion for growth, coupled with enormous energy and strong results-orientation
• Outstanding communication skills, both written and verbal.
• Strong presence and a high level of comfort presenting in front of large audiences
• Team player able to build consensus, see the big picture, and work across functional and organizational boundaries
• Superior Relationship skills combined with a high level of integrity
• Ability to travel 35%

The Realogy Franchise Group (RFG) is a business unit of Realogy Corporation, a leading global provider of real estate and relocation services. The RFG is comprised of the following world-renowned brands: Better Homes and Gardens Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA®, Sotheby’s International Realty®. Collectively, Realogy’s franchise systems have approximately 13,500 offices and 237,000 sales associates doing business in 100 countries around the world.

To learn more about Realogy and the accomplishments of our brands, log on to www.realogy.com .

Realogy Holdings Corp. is an equal opportunity employer and is committed to diversity in its hiring and business practices. All qualified candidates are encouraged to apply. EEO MFVH

Currency

USD

Amount of Travel

25% to 50%

Work At Home

No

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