The Sr. Visual Merchandising Stylist is responsible for supporting visual strategies that will evolve VSB Visual Merchandising presentations to build brand equity, are customer intuitive and scalable for all stores with a focus on VS Makeup. Supports execution of merchandising strategy for each floorset based on current company strategy set by cross-functional leadership. Manages and develops merchandising strategies and presentations that support the goals and business objectives for each season and/or product launch. Must have a strong understanding of the competitive landscape and be able to interpret appropriate trends as they relate to the Beauty business and strategies. Review and adjust strategies to be in alignment with all current business trends by floor set. Collaborate with cross-functional teams to ensure optimal profitability and in store experience. This role is responsible for supporting the execution of the Beauty floor sets and launches/translations by season. Manages, executes and drives projects based on the Visual Calendar timelines.
Victoria's Secret, a member of the Limited Brands family, is the most powerful, best-recognized and sexiest lingerie brand in the world. Victoria's Secret inspires confidence with fashion, glamour and a touch of fantasy through its assortment of intimate apparel, beauty products, sleepwear, hosiery, and more. The Victoria's Secret brand, from its one-of-a-kind broadcast fashion show and supermodel Angels to its iconic striped shopping bag are known and desired the world over.
- Support translating the VS Beauty Visual Merchandising strategy into creative, fashion-oriented and brand-right interior concepts for each floor set.
- Partner with Visual Merchandising teams to execute concepts and positioning for product launches/tests that focus on the brand CFIs based on the Visual calendar timelines
- Support the creation of innovative and compelling VS Makeup presentations that support the business objectives.
- Translate design and merchant strategies into clear creative concepts and product launches across all Beauty sub-brands.
- Work closely with merchant group/visual to understand product collections and sub-brands.
- Remain current in the latest beauty, fashion, environmental, and interior trends.
- Constantly conceptualize new and creative in store merchandising ideas to drive out of the box thinking.
- Develop and maintain strong working relationships with Production to ensure strategic alignment of creative concepts.
- Work directly with Store and Field Visual leadership to identify opportunities, gain client/associate feedback, and apply learnings to achieve optimal execution and selling success.
- Conduct periodic Victorias Secret shop visits to ensure familiarity with the brand and maintaining customer intimacy.
- Finds strategic visual merchandising solutions that integrate business, brand and creative objectives.
- Partner and influence effectively with leadership, peers and cross-functional partners at all levels
- Proven track record in development/translation of strategic brand concepts a must
- 5 years of experience managing, executing and presenting complex visual merchandising visions and processes
- Understanding of product positioning strategies
- Demonstrated problem analysis and resolution and decision-making skills
- Excellent written and verbal communication and presentation skills
- Project management experience including planning and organizational skills with attention to detail and the ability to multi-task & prioritize
- Proven collaboration skills, including the ability to inspire other talent to do great work, and continually elevate the brand image; able to be a leader with peers and manage up effectively.
- BS or BA in Marketing, Fashion Merchandising and/or Design or related area
- Proficient on a Mac platform, with working knowledge of Adobe CS3 or up. Programs also include: Microsoft Office, Adobe Acrobat , In design, Illustrator, Photoshop
VICTORIA'S SECRET STORES
Visit one of the most powerful, sexy and glamorous stores in the world, Victoria's Secret, where you'll find a...