The Special Events Coordinator, will execute and communicate special events within the assigned geographic region or Family of Business for Macy's Southwest and Southcentral. This position networks and partners with a combination of internal and external resources including key executives in the stores as well community partners and vendors.
Key Accountabilities :
Designing, planning and executing sales-driving, brand-building, publicity worthy in-store special events in collaboration with Macy's vendors and other strategic partners; includes managing outside vendors, such as stylists, rental companies and sound companies. Manage all communication to internal and external partners
Managing relationships with all district store teams, vendors, sponsors, internal clients, vendors and community partners
Developing relationships with area organizations of all kinds that translate into event opportunities; identifying outside sponsors for Macy's special events to offset departmental expense through cash sponsorship or in-kind donations
Developing partnerships with external groups, and charitable organizations to ensure targeted marketing and outreach for event attendance.
Providing Macy's event marketing advertising copy by deadline for newspaper, online, radio, and in-store formats and coordinating the internal and external advertising approval processes. Order and place event poster signs
Offering creative, relevant and unique event ideas. Have the pulse on current events, pop culture and new concepts.
Managing event budget, including writing purchase orders, submitting invoices, tracking expense, following up with vendors, and compiling seasonal forecasts
Evaluating Macy's event marketing initiatives from both quantitative (e.g., sales, attendance) and qualitative standpoints (e.g., event flow, branding opportunity, in kind donations); reporting results to management for improvement for future events
Attending, evaluating competitive events.
Key Relationships :
Reports to Special Events Manager
Special Events Team
Store Leadership and Associates
3 rd Party Partners
Skills Summary :
Prior experience in event management and execution
Ability to remain flexible to changing business needs and react to those needs in a professional positive manner
Resourceful self-starter, works well independently as well as part of a team.
Proven financial skills - budget creation and execution
Ability to negotiate effectively
Strong communication skills - both written and verbal, including the ability to present and sell event concepts
Strong organizational and time management skills
Interpersonal and project management skills
Solid computer skills (Word, Excel, Photoshop, Powerpoint, Lotus Notes).
Ability to work weekends, key holidays and off hours as to meet business needs
Ability to travel to regional store locations as business dictates
Must be very comfortable working with key partners in multiple cities
Macy's is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
Macy's - 2 years ago
The nation's #1 department store chain has adopted the name of its most famous brand and cash cow: Macy's. Macy's, Inc. operates about 840...