Responsible for the strategic development of integrated, multi-channel brand strategies and marketing plans, and implementation of such plans that ultimately achieve St. Jude’s brand and fundraising goals. Works closely with the Sr. Director of Brand Marketing and Executive Leadership to ensure all Thanks and Giving campaign strategies and tactics are aligned with the organization’s Strategic Plan and brand platform. Uses a deep understanding of research analytics, marketing mix methodologies and brand management, to inform strategy development. Leads cross-departmental and divisional teams in the creation and implementation of the annual Thanks and Giving multi-channel integrated marketing plan. Coaches and counsels cross-functional team on best-in-class integrated brand strategy development. Works seamlessly with marketing operation project managers and in partnership with specialty teams to ensure defined strategies are consistently applied during development of internal and external materials including collateral, print, interactive media elements and public relations materials, as well as video productions. ) Interacts with sr. level executives through regular meetings and presentations. Represents the organization at a high level at external meetings, which may include CEOs, celebrities and/or VIPs. Leverages strong relationship management skills to manage both internal and external relationships with creative and media buying agencies. Partners with Sr. Director of Brand Marketing and Sr. Director of Marketing Operations to trouble-shoot operational issues. Oversees the review of hundreds of pieces of creative collateral for brand consistency and appropriateness, accountable for final sign off of select pieces. Requires excellent attention to detail, experience in strategy development, and ability to work cross-functionally within a high performance work environment to ultimately be successful. May require travel to foster trusting relationships with partners located outside of the National Executive Office area. Must be able to develop strategies designed to influence key marketing metrics and drive fundraising revenue. Leads strategy development of projects as delegated by the VP, Sr. Director of Brand Marketing or Director of Brand Marketing.
Requires thorough knowledge of marketing best practices in support of ensuring brand integrity; speak and write in a clear and understandable manner for internal/external relations; understand extremely complex verbal or written instructions; thorough grasp of rhetorical tools used in marketing communications; thorough knowledge of English spelling, grammar and usage; understanding of basic research methodologies; knowledgeable in emerging marketing platforms and channels; excellent typing skills ; has knowledge and experience in emerging marketing channels including digital (interactive, social and mobile, etc.; must be a detailed communicator and comfortable interacting with Sr. and Executive Leadership; excellent verbal and written communication skills in addition to strong presentation skills are required; excellent diplomatick skills; detailed knowledge of all mediums of communications and tools used in those mediums to include understanding of the research, creation, production and distribution of end products; general knowledge of communications and copyright law; general knowledge of purchasing and inventory control; knowledge ordinarily acquired through Bachelor's degree and at least 8+ years of experience in Marketing or Communications involving budgeting, strategic planning, organizational development and cost control. Prior creative and/or media agency or agency management experience strongly preferred. Must have a valid driver's license.
ALSAC - 23 months ago