Sr. Account Executive-Multicultural
The Marketing Arm - Dallas, TX

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Cultur8 is a next-generation multicultural engagement agency that leverages the power of emotion to deliver culturally relevant ideas that create affinity and incite action. Cultur8 is a below the line Hispanic and AA Advertising agency affiliated with Dieste and TMA.
Cultur8 is looking for an experienced and talented Senior Account Executive-Multicultural to join their team. Cultur8 combines the knowledge of entertainment, sports, events, shopper, digital, social, wireless, and cause marketing with innovative strategy, unique ideation, and the flawless client service to deliver best-in-class 360 degree marketing programs.
As a Senior Account Executive, you will work as part of the multicultural team for a key telecommunications client to manage event-related projects.

The Senior Account Executive will:
Write, develop and implement 360° integrated engagement plans including events, wireless/digital, social media, and promotions
Create compelling activation plans including concepts, measurement and strategic objectives
Present concepts, activation plans and project recaps to client
Lead team to deliver all elements from an approved activation plan
Responsible for creating, tracking and closing program and overall budgets
Manage budget for increased revenue and control expenses effectively
Oversee process of promotional prizes/giveaways
Coordinate all event elements
Develop strong personal relationship with client contacts and key constituents in markets
Successfully manage/execute promotions associated with assigned properties
Contribute in creative meetings
Work with partner agencies to execute projects as appropriate
Manage applicable reports and communication both internally and with client, including weekly project status and project measurements

The Marketing Arm - 19 months ago - save job - block
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