Sr. Analyst, Direct Mail Analytics - Boston, MA
Liberty Mutual - Boston, MA

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Advance your career at Liberty Mutual Insurance- A Fortune 100 Company!

It's an exciting time in Personal Insurance Marketing. As we continue to grow, we are attracting some of the best strategic, creative and analytical minds from the biggest names in Marketing. Why? Because we offer what all talented marketers are looking for; the chance to do inspiring work that makes a difference.

This role will help optimize $60M in direct mail spend by using various tools (e.g., response models, LTV models), in-market tests and analyses. Responsibilities may include: 1) Maintains, extracts and analyzes marketing data from databases and other sources in order to address business information needs, 2) Performs statistical analysis of marketing data, and organizes and presents findings, 3) Develops complex, high-visibility direct marketing campaigns through partnership with other departments, develop data segmentation strategies that drive marketing campaigns, and ensure test and learn techniques are properly executed, and 4) Takes the lead to manage moderately complex research or analytic projects that involve multiple team members.

Responsibilities:
Partners with marketing research and marketing professionals to understand information needs and the challenges of the business.

Integrates quantitative data from many diverse areas.

Develops detailed specifications or enhancements for database tools that address business information priorities.

Develops complex queries to extract data.

Performs statistical analysis using techniques such as regression analysis, multivariate analysis, choice-based conjoint, Analysis of Variance (ANOVA), and data mining.

May develop complex, high-visibility direct marketing campaigns through partnership with other departments, utilizing marketing tools and applications; develop data segmentation strategies that drive marketing campaigns, and ensures test and learn techniques are properly executed, including test cell structure and sample size calculations.

Organizes and presents findings regarding market trends, competitive intelligence, customer preferences, and market penetration strategies; makes recommendations to address issues.

Takes the lead to manage moderately complex research or analytic projects that involve multiple team members.

Helps execute key projects for the Marketing Analytics org that will significantly impact SBU results.

Presents work to senior leaders in Marketing, Distribution and Product.

Bachelors degree or equivalent experience, with 5 years related experience. Advanced business degree preferred.

Experience with primary, secondary, and database analysis research methodologies.

Experience using SPSS or SAS statistical program to perform analysis.

Experience in database querying tools, strong proficiency in PC based spreadsheets and knowledge of SQL desirable. .

Strong quantitative analysis, problem solving, and project management skills.

Benefits:
We recognize that talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason we offer a Comprehensive Benefits Plan that includes the following:

401K and Company paid pension plan

Medical coverage

Dental coverage

Paid time-off

Pay-for-Performance

Discounts on automobile and homeowner's insurance

Discount fitness memberships

Flexible spending accounts

Tuition reimbursement

Vision care coverage

Work/Life resources

Credit Union membership

Employee and Dependent life insurance

Disability insurance

Accidental death & dismemberment insurance

Liberty Mutual - 22 months ago - save job - block
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At Liberty Mutual Insurance, doing the right thing is essential to all that we do. Our commitment to building and sustaining a talented and...