Sr. Manager - Ad Sales Research
Comedy Central - Santa Monica, CA

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RESPONSIBILITIES

  • Channel/Industry/Expertise: serve as an expert on the VMN Entertainment brands, and their target audiences to all clients: Sales, Research, co-workers and agencies.
  • Stay informed of industry happenings and be the go-to source/resource for Sales.
  • Work closely with Ad Sales team and Research co-workers to build strong relationships.
  • Participate in meetings offering insights and share best practices as well as individual day-to-day happenings.
  • Be the voice of the LA regional office from a Research vantage-point. Work independently on problem solving and creating projects to move business forward beyond day-to-day requests; being proactive.
  • Striving to make meaningful contributions both oral and written.
  • Collect, analyze, and interpret Nielsen ratings data
  • Create thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace.
  • Be the leader/point-person on movie and video game categories for Sales/Ad Sales Research.
  • Work on projects assigned by Senior Director and VP’s.
BASIC QUALIFICATIONS

  • Minimum 5 years of media research experience within cable television.
  • Strong analytical and numeric skills required
  • Proficiency in Media Math and Nielsen systems (NPower, Ad*Views) and Star Media. Audience Watch and Lake 5 a plus.
  • Must be an independent, self-starter who is proactive; ability to initiate and lead projects, think strategically and tell a compelling story
  • Experience using consumer based studies such as MRI, Forrester, JD Power and Iconoculture.
  • Strong PC skills (advanced knowledge of PowerPoint & Excel a must)
  • Related BS or BA preferred
DESIRED QUALIFICATIONS

  • Excellent written and verbal communication skills
  • Ad Sales Research experience is a plus
  • Team-oriented with the flexibility to work effectively within a group or independently
  • Strong inter-personal skills; comfortable being the “go-to” person for research insights
  • Detail oriented, flexible and highly organized with ability to work under pressure, meet strict deadlines and handle multiple projects

Viacom - 18 months ago - save job - block
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