Resource Development (RD) staff work in three main areas: raising private funds and cultivating and maintaining relationships with private donors; another main function is defining the agency’s brand, raising our public profile and sharing stories about our work by engaging with the media, the public, and our supporters and producing a wide range of online and offline communications; and finally educating visitors to our Portland Action Center about issues of global poverty and engaging them in efforts to end it.
The RD team includes several dozen dynamic professionals who possess a wide range of skills. We are database managers, web developers, internet marketers and public relations experts. We are writers, designers, photographers and teachers. We are fundraisers with expertise in direct response, online, community, major gift and corporate giving. We are specialists in fundraising analysis, stewardship, prospecting and customer service. Most of all, we are passionate about Mercy Corps’ mission and dedicated to supporting our worldwide team that’s improving the lives of 19 million people in 40 countries.
GENERAL POSITION SUMMARY:
The Sr. Marketing Strategist leads the development and implementation of integrated, multichannel marketing efforts in order to achieve Mercy Corps’ mission, fundraising and marketing goals. S/He drives integration of on and offline marketing channel strategies in partnership with members of Mercy Corps’ Headquarters, Corporate and Marketing Teams. This role effectively and consistently brings Mercy Corps’ brand to life across all touch points in order elevate the agency’s profile among target audiences. S/He has a deep understanding of multichannel marketing best practices and a track record for translating a strategic vision into an effectively implemented campaign or effort. The Sr. Marketing Strategist also creates and implements cause marketing programs and campaigns.
ESSENTIAL JOB FUNCTIONS:
Lead integrator and marketing strategist assigned to developing high profile integrated campaigns.
In partnership with the Corporate and Foundation Team, creates and implements consumer-facing cause marketing campaigns and programs to elevate Mercy Corps profile and fundraise on behalf of our mission.
Point of contact for key internal partners within Mercy Corps to create integrated multichannel strategies and leading cross-functional teams in implementing these marketing efforts.
Provides strategic analysis on the performance of these strategies against stated goals.
Develops tools, systems and infrastructure for effectively managing marketing campaigns.
Works effectively with many stakeholders to ensure clarity around the goals of our marketing efforts, that the marketing channels are working in concert and that ultimately the Mercy Corps brand is protected and promoted effectively.
Has a solid understanding of effective channel marketing. Current on trends in marketing and fundraising.
Serves as master project manager for integrated campaigns. Ensures the channel owners work seamlessly together, deadlines are met and there is consistency across all communications.
Has deep understanding of brand stewardship. Ensure Mercy Corps’ brand is brought to life consistently and effectively across all touch points.
Other duties as assigned.
As part of our commitment to organizational learning and in support of our understanding that learning organizations are more effective, efficient and relevant to the communities they serve – we expect all team members to commit 5% of their time to learning activities that benefit Mercy Corps as well as themselves.
Accountability to Beneficiaries
Mercy Corps team members are expected to support all efforts towards accountability, specifically to our beneficiaries and to international standards guiding international relief and development work, while actively engaging beneficiary communities as equal partners in the design, monitoring and evaluation of our field projects.
SUPERVISORY RESPONSIBILITY: N/A
REPORTS DIRECTLY TO: Manager of Communications Strategy
WORKS DIRECTLY WITH: Chief Marketing Officer, Marketing and Communications Leadership Team and all channel owners. Is primary point of contact for Corporate and Foundations Team.
KNOWLEDGE AND EXPERIENCE:
BA/S or equivalent in marketing, communications or relevant field.
5-7 years of experience managing integrated marketing campaigns as a brand or marketing strategist or account manager.
Demonstrated success in launching cause marketing campaigns desired.
Experience with MS Office and other relevant software.
Knowledge of trafficking systems helpful.
The Sr. Marketing Strategist will have demonstrated success in leading integrated marketing efforts and cause marketing campaigns. S/He is an effective communicator and project manager with a solution-oriented approach to facing challenges, a positive attitude, and the ability to rally multiple team members in support of shared goals. This person will have a strong understanding of best practices in brand management and of what motivates current and prospective donors to respond to fundraising appeals. S/He will show excellent team and staff management skills and the ability to work positively with a variety of people.S/he will finally be able to work well under pressure, manage multiple deadlines and complex schedules, react quickly to changing circumstances, and find creative ways to overcome obstacles.
LIVING /ENVIRONMENTAL CONDITIONS:
This position is based in Portland, Oregon.
Some evenings/weekends required during emergency responses. 10% of travel required within the US.
Mercy Corps Team members represent the agency both during and outside of work hours when deployed in a field posting or on a visit/TDY to a field posting. Team members are expected to conduct themselves in a professional manner and respect local laws, customs and MC's policies, procedures, and values at all times and in all in-country venues.
Mercy Corps is dedicated to helping the poor and oppressed in developing countries. The not-for-profit organization offers emergency relief...