Sr. Product Marketing Manager - Mobile
NAMCO BANDAI - Santa Clara, CA

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Sr. Product Marketing Manager - Mobile

The Senior Marketing Manager will plan and develop product strategies, overseeing development of product portfolios, liaising with product development studios and developing and executing marketing programs to achieve or exceed overall division financial goals.

  • Provide oversight for P&L of mobile titles
  • Analyze ROI from acquisition campaigns
  • Coordinate cross-functional development for creative assets
  • Conduct focused product and market research to analyze market demand and trends
  • Research opportunities for products and develop related product plans
  • Direct external creative agencies and internal creative resources for the implementation of marketing campaigns
  • Manage relationships with creative development, media and technology resources, reviewing budgets and timelines for projects
  • Negotiate pricing of creative and other services with vendors and agencies
  • Effectively manage titles to maximize sales

This position currently has no supervisory responsibilities

  • 5+ years’ professional marketing experience w/3+ years in mobile games
  • Understanding and/or work experience of multi-channel sales strategies and organization sales objectives that maximize ROI
  • Work experience across a variety of mobile apps ecosystems including but not limited to iOS, Android and Windows phones
  • Proven track record of successful marketing project management and leadership roles
  • Experience in managing licensed products and coordinating approval through licensors
  • Extensive knowledge and passion for the video game industry
  • Background and knowledge of marketing fundamentals including positioning,market analysis, advertising and PR
  • Ability to innovate in marketing campaigns and apply broader perspective to responsibilities
  • Excellent written and oral communication skillsas well as strong presentation skills
  • Excellent analytical skills
  • Successful management ofmultiple complex projects
  • Strong team playerwho works with internal and external partners effectively
  • Some travel required and typically consists of short-term trips of one week or less
  • Bachelor's degree in Marketing, Math or Statistics; an MBA graduate/alumni with a strong analytical background is strongly preferred, with coursework in Marketing, Sales, Finance and/or Business
  • Oral/written fluency in Chinese, Portuguese or Spanish preferred

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications of employees assigned to this job.

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