Statistical Modeler/Data Analyst
Altair Engineering 19 reviews - Detroit, MI

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Conduct pre-campaign analysis to understand potential target populations and finalize target definition.
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Design in-market tests.
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Conduct bias testing among test versus control groups.
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Develop and execute analytic plans for evaluating the impact of marketing campaigns.
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Model campaign response.
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Develop meaning and actionable insights based on campaign results.
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Communicate campaign results to internal clients through standard reporting vehicles and ad hoc in-depth reports.
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Work on intra-departmental and cross-functional teams to support continuous improvement of overall campaign management process, including design of data environment, data integrity assurance, standardized reporting, and process automation.
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Lead initiatives to identify and implement new methods in campaign analytics.

8-11 years of work experience in marketing, advertising, consumer research or related field
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High level of analytical ability
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High level of interpersonal skills to work effectively with other
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Strong level of communication (written, verbal and presentation) skills
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Ability to produce results in a customer-oriented environment
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Ability to effectively manage multiple assignments
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Ability to travel
Required Education/Training
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BA/BS in business, management, psychology, mathematics, economics, statistics or equivalent training
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Prefer an advanced degree in marketing, market research, psychology, or business

About this company
19 reviews
Altair Engineering is an information technology and product development consulting company that provides software and services to more than...