Strategic Planner- Bilingual Spanish (Conill)
Team One - Torrance, CA

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Job Number:
CON000076

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Description

The Strategic Planner will provide deep consumer understanding and insight to inform the development of marketing and communications solutions at every stage. They will manage all the research and process pertaining to strategy development and creative development.

Reports to

Strategic Planning Director or Associate Planning Director

Education

Bachelor’s degree or equivalent work experience required.

Responsibilities

  • Provides consumer understanding and insight
  • Inspires multidisciplinary teams (creative, media, digital)
  • Pulls and interprets data: secondary and primary research, both qualitative and quantitative
  • Gathers insight and information
  • Brings the consumer to life (i.e., creating insightful and visually stimulating presentations, videos, day in the life of, etc.)
  • Analyzes and presents data in an insightful way that tells a story
  • Provides market context and understanding of current and potential targets for communication strategies
  • Analyzes the marketplace and environment to identify trends and opportunities
  • Manages a variety of qualitative and quantitative primary research projects, including: development of RFPs, vendor briefings and bids, design, screener, discussion guide/questionnaire and logistics
  • Moderates focus groups and other qualitative studies when required
  • Manages the execution of strategy related projects
  • Participates in the execution of agency initiatives and research projects (i.e., new business, white papers, exploring)
  • Collaborates in the development of stimulating Creative Briefs
  • Facilitates the creative development, feeding the creative and media teams with insight and working with them to ensure the work is on strategy
  • Creates insightful, visually engaging presentations
  • Presents internally to agency members and to Client
  • Builds a relationship of trust and respect with Client
Measure of Accountability

  • Feedback from client, account and creative stakeholders reveal a high level of satisfaction.
  • Relationships with key stakeholders are harmonious and productive
  • Clients are making progress toward the achievement of their objectives.
  • Position will also be evaluated in their proficiency in delivering on the following:
  • Deliver
  • Prioritizes tasks
  • Makes realistic estimates of time and resource requirements
  • Monitors progress
  • Analytical Thinking
  • Marshalls data from different sources
  • Identifies patterns in data
  • Establishes relationships, draws conclusions regarding coincidental and causal relationships
  • Adaptability
  • Responds effectively to changing constraints
  • Adapts own behavior to suit the situation
  • Understands the drivers of change and anticipates the implications of changing political and practical circumstances
  • Attention to Detail
  • Able to 'zoom in' to detail quickly and accurately
  • Checks information, picks up inconsistencies and mistakes
  • Can make detailed comparisons between similar sources
Primary Points of Contact

The Sr. Strategic Planner will act as one of the primary planning contacts for assigned client/s and report to the Strategic Planning Director or Associate Planning Director, on the business. They will interact with agency executive teams and participate in the development of presentations to prospective clients.

Requirements

All employees of Conill are expected to be aware of and adhere to all Publicis Groupe Policies, in addition to Conill policies. All Publicis Groupe policies supersede other policies except for when in conflict with State Law. Candidates must possess a legal permit to work in the USA. Candidates must also possess the following competencies:

  • Relationship Management
  • Ability to initiate and grow mutually beneficial relationships
  • Actively develops networks
  • Manages potentially difficult relationships
  • Entrepreneurial
  • Identifies and quickly takes advantage of business opportunities
  • Understands the market
  • Takes calculated risks
  • Innovation
  • Generates original ideas
  • Experiments with different approaches to find a better solution to a problem
  • Identifies ways to improve process/situations
  • Win-Win
  • Ability to focus on important issues only
  • Regularly refocuses on results
  • Demonstrates a drive to exceed performance targets
Qualifications

  • 3+ years strategic planning experience
  • Knowledge and understanding of research methodologies and tools (qualitative and quantitative, primary and secondary)
  • Qualitative and quantitative research skills
  • Balance of analytical and creative thinking with strong writing skills
  • Ability to turn data and information into compelling stories and presentations
  • Relentless curiosity and passion for understanding people
  • Ability to unearth consumer insights, understanding implications and making them actionable via communication strategies
  • Strong communication skills and ability to develop strong partnerships across disciplines
  • Inspiring communicator with persuasive selling skills and ability to talk ideas into existence
  • Digital knowledge
  • Excellent presentation skills
  • High Proficiency in Word, Excel, Power Point, Keynote, as well as syndicated research tools and cross-tabulation software’s
  • While not required, Bilingual Spanish fluency is highly desirable
Work environment

Long hours are often necessary; including evenings and/or weekend work may be required. And there can be a limited amount of travel associated with this position. Conill is a professional, fast-paced, creative business environment. There may be times when lifting up to 25lbs is required.

All employees are expected to support Conill’s commitment to providing a respectful and safe workplace and conduct themselves in a professional and acceptable manner during all work-related events, including but not limited to, holiday parties, off-sites, client meetings/events and shoot locations.

Team One - 17 months ago - save job - block
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