Student Brand Manager - Miami Dade College
Red Bull North America, Inc. - Miami, FL

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Red Bull Student Brand Managers are a part of the most dynamic and empowered student ambassador program in the world. Our SBM's are passionate about Red Bull and share their love for the brand with their peers. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.


Identify key groups we must win on campus

Build a campus plan that ensures minimum 20% impact on the total undergraduate audience throughout semester in accordance with the SBM KPI's, engaging new users and diverse groups on campus via the following tactics:

Driving trial on a daily basis via one on one seeding and coordination of Wings Team Sampling missions as appropriate, with a focus on key consumption occasions: Study, Sport, Having Fun, Driving, At Work, Party

Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media

Integrate our product and brand with Big Moments, unique to campus experiences and select third party events

Drive visibility and availability of the product by placing POS and passing on sales opportunities to the FMS/DPM

Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus

Build relations with and secure coverage of RB properties via the campus media

Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role


Act as a Red Bull ambassador at all times: always professional & courteous to consumers/campus contacts/authorities

Become a credible product and brand expert: know the product ingredients and brand values

Identify relevant image & usage occasions: incorporate brand & product knowledge into an ambitious campus plan

Develop and maintain a working knowledge of Red Bull properties and athletes

Maintain knowledge of global, national and regional events and initiatives

Build brand awareness via social network sharing of relevant Red Bull content.


Assist local sales team to ensure perfect distribution and visibility on and around campus

Visit local accounts to check stock and point of sale displays

Identify distribution opportunities on and around campus

Routinely work with distributors to open new accounts and support sales drives

Occasionally participate in meetings with local sales team to align marketing and sales strategies


Ensure a constant flow of new ideas on Red Bull's online collegiate portal (RBU)

Submit activity through pictures and reports via RBU

Report school beverage contracts and top sales opportunities on and around campus

Aid in recruitment and training of potential SBMs

Be able to identify future Wings Teams Members and exchange contact information for FMS

Identify future mission opportunities and share relevant information with FMS and Wings Team Captains


1. Proven track record of accomplishments prior to joining Red Bull, can include setting up a small business during summer vacations, founder of a society, leadership role in Greek life, managing part time employees, captain of a sports team...

2. Full-time college student, integrated into a collegiate network

3. Charismatic and outgoing personality

4. Connected with a variety of key influential groups on campus

5. Campus expert on behind the scenes activities (clubs, parties, etc) and hot spots on and around campus

6. Social chameleon - have the ability to work with a variety of groups and organizations

7. Passionate about the Red Bull brand

8. Possess an entrepreneurial spirit

9. Must be in good standing with the school

9. Creative mind, with prior successes in driving the creative process

10. Functional knowledge of social networking

11. Responsible

12. Self motivated

13. Lives and represents the Red Bull brand

Red Bull North America, Inc. - 2 years ago - save job
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You don't have to twirl a red cape in front of this bull to get a charge out of it. Red Bull markets its eponymous energy drink around...