Trade Marketing Manager
Beech-Nut Nutrition Corporation - Amsterdam, NY

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Position Objective:
The Trade Marketing Manager is responsible to develop aggressive and profitable growth plans for Beech-Nut’s customer portfolio in close relationship with sales, marketing and senior leadership.

Essential Duties and Responsibilities
  • Develop the Sales and Distribution Strategy for Beech-Nut and secure proper implementation, maximize margins and the effectiveness of the resources allocated to promotional activities
  • Allocate, develop, manage and track the annual trade spending budget in the most effective way
  • Plan, coordinate, and track all new product introductions and provide necessary input and feedback to Marketing for related new product development and program activities (in conjunction with Sales Management input)
  • Make available clear reporting tools at all times to guarantee full transparency of Sales, Sales and Promotional Activities, Market developments, Trends and Competitive Activities (i.e. syndicated data)and develop related sales tools
  • Continuously study the possibility of further financial improvements in all areas of the customer portfolio in order to keep up with growth and profitability projections of Beech-Nut management
  • Develop channels and tools (sales policies, new biz presentations, price lists, broker manuals, broker lists and all field mailings, etc.) for efficient internal and external communication to the sales field and broker
  • Coordinate and plan all sales meetings and assist in ad hoc projects for the sales organization

Education and/or Experience
· Bachelors Degree in related field

· Ten (10) years of sales & marketing management experience (CPG experience a plus)

· Strong communications, analytical, organizational and computer skills are required

· Ability and confidence to interact with Senior Management in formal presentations and in situations with senior customer representatives required

As an Equal Opportunity / Affirmative Action Employer, Beech-Nut Nutrition Company will not discriminate in its employment practices due to an applicant’s race, color, religion, sec, national origin and veteran or disability status

Beech-Nut Nutrition Corporation - 10 months ago - save job