VP of Digital Marketing
Articulate - San Francisco Bay Area, CA

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Make a huge impact at a highly successful e-learning software company. As the digital marketing leader at Articulate, you’ll build on Articulate’s significant brand and community equity to drive customer acquisition and revenue growth. Partnering closely with senior leaders in our sales, product, and marketing organizations, you’ll use your deep marketing experience to optimize and drive customer acquisition and engagement. You’ll define marketing strategy, drive marketing execution, and use data-driven insights to iteratively improve all aspects of marketing at Articulate. This position is a work-from-home position and reports to the COO.

Learn more about what it's like working at Articulate.

We’re looking for a candidate with a broad range of marketing skills and experience, but one who can go deep on the analytics and digital systems side. You must be extremely adept at using digital channels to drive B2B customer acquisition and engagement. You should also have proven experience optimizing digital funnel flows and applying deep analytical and quantitative frameworks to acquisition and engagement methods. You must be comfortable and adept at working independently, managing a remote team, and interacting in a virtual environment. We are looking for a highly effective leader who both inspires your team and rolls up your sleeves to contribute directly.

  • Build and drive all digital marketing strategy, execution, and team members at Articulate
  • Develop and optimize digital customer acquisition channels and engagement campaigns
  • Drive demand generation activities
  • Drive a large SEO agenda with content team
  • Build out the digital marketing stack of marketing automation, lea-gen, analytics and reporting
  • Partner with sales team to build out lead generation activities and systems.
  • Partner with brand and community teams to drive effective outbound communications and marketing efforts
  • Conduct customer research initiatives and report back to team
  • Participate in cross-company initiatives
  • 10 years of digital marketing experience in technology-related products or services
  • 5+ years of digital marketing management experience leading teams of 5+
  • Digital marketing experience in high-growth consumer and/or SMB businesses
  • Experience supporting a direct sales team
  • Deep, proven analytical skill set
  • Superior communication and people skills
  • Highly effective team leader and contributor

About Articulate:

Articulate is a nimble software company totally focused on building incredible e-learning software, community, and content. We have 31,000+ B2B customers, including 92% of Fortune 100 companies and 19 of 20 top-ranked universities. Our customers trust us because they know we’re just as passionate about them as they are about us.

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