VP Retail Marketing - Home Media
Paramount Pictures 57 reviews - Los Angeles, CA

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This position is responsible for generating retail marketing strategies for DVD, Blu-ray and Digital offerings across all key retail accounts and distribution channels.

Responsibilities to include, but not limited to:
  • Maximize profitability through innovative retail marketing plans that satisfy both Brand *Marketing strategies/tactics and retailer objectives
  • Establish strong day-to-day relationships and consistent communication with key retailers and distributors
  • Partner with key retail accounts to support digital distribution initiatives
  • Work closely with Sales to manage trade spend budgets within context of the full P&Ls
  • Keep senior management and internal key stakeholders apprised of retailer strategies and priorities
  • Provide consistent updates and analyses of the competitive environment at retail
  • Provide leadership across the organization with a focus on attracting, mentoring and developing a world class team
  • Closely collaborate with key stakeholders in departments, including Sales, Brand Marketing, Account Planning, Finance, Operations and Creative
  • Serve as the keeper/communicator of retailers’ brand relevance, aesthetic and values

About this company
57 reviews
When entertainment is paramount, many people turn to Paramount Pictures Corporation. A subsidiary of media firm Viacom, the company...