VP, Director of Research Strategy/Redlight
Zimmerman Advertising - Fort Lauderdale, FL

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THE JOB : Currently accepting resumes for a VP, Director of Reseach Strategy/Redlight

THE PLACE : Beautiful, sunny Fort Lauderdale, FL

THE RESPONSIBILITIES :
Overall Objective:
The Vice President, Director of Research of Red Light Project plays a key part in developing primary research designs that provide insights for advertising campaigns for a range of products and services. Their role is to combine the attitudes and interests of consumers, clients and creatives to help planners produce effective advertising. Acting as the voice of the consumer, researchers use data to identify ideal audiences and optimum methods of communication to effectively reach those audiences. Business development is sourced as part of the offering to Zimmerman clients as well as independently of Zimmerman to grow revenues and profits.

Day to Day Duties:
Manage department processes, budgets, and resources

Oversee development of all strategic deliverables

Present research findings, strategic insights and human analysis of consumer and market trends

Development of positioning and approach to consumer segments for clients

Partner and collaborate with strategic planning to deliver insights to internal creative, account service, business development and executive teams to meet client and agency goals

Ensure all agency marketing and communication strategies that are fueled by customer insight

Analyze current business categories and develop ownable positioning based on identifying new opportunities in the marketplace for the agency and its clients

Design, manage and analyze research, develop brand positionings, and provide creative insight resulting in communications that resonate with target audiences

Recommend strategic direction that will contribute toward increased business and stronger marketing strategies for clients

Monitor and interpret cultural and social trends relative to the clients business.

Conduct and oversee competitive qualitative and quantitative research and trend analyses

Analyze a wide range of information in great detail to gain a comprehensive view of the competitive landscape. This may include demographics; socio-economics and the market for the client's product and market share; commissioning research from outside organizations, as required, to inform advertising strategies

This may require the use of:
Using both qualitative methods, such as focus group discussions and structured interviews, and quantitative methods, such as demographic profiling and questionnaires; running qualitative research groups

Monitoring cultural and social trends, and their impact on consumers' attitudes, behavior and perceptions

Using a variety of market and research data

Finding an 'angle' on a specific product or service on which to base an advertising campaign

Researching the product or service, which may involve gaining technical or specific knowledge; reconciling the differences between consumers' current perceptions of the brand and the way in which the client wishes the brand to be perceived

Meeting the client to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market

Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy enabling them to develop creative ideas that may be applied to a variety of media channels that will promote the idea most effectively

Presenting conclusions and ideas to clients and other agency staff

Analyzing and interpreting customer response and sales data in order to evaluate the effectiveness of the campaign

Required Skills

12+ years of relevant experience

Post-graduate degree in English, marketing, anthropology, sociology, psychology or other social science – MBA preferred

5+ years managing the P&L of a group, division or business in the defined industry

Hands-on experience with qualitative and quantitative research methods

Outstanding morale and team-building skills

Extensive client development experience

Proven business and negotiation skills

Must be able to travel both domestic and internationally as necessary

Must be able to cover all costs associated with travel, to be reimbursed by the company in accordance with the company expense reimbursement policy

The responsibilities are many, various, and not limited to those written in this document

THE EXTRAS :
Work with nationally recognized talent.

Work with premiere regional and national clients.

Excellent benefits package including full medical, paid vacation, holidays & sick/PTO, 401(k) to name a few.

Required Experience

About this company
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Marketing products and promoting brands is one and the same for Zimmerman Advertising. One of the largest retail ad firms in the...