VP, Strategy
Harte-Hanks, Inc. - Yardley, PA

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Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value through solutions and services organized around five groupings of integrated activities: Information (data collection/management) — Opportunity (data access/utilization) — Insight (data analysis/interpretation) — Engagement (program and campaign creation and development) — Interaction (program execution).

Provide strategy development and solution development to support new business activities and existing relationships for The Agency Inside Harte-Hanks. Play an active role in the strategic planning needs of the agency and its internal and external customers.

1. New Business
a. Participate in new business opportunities with Account Leaders and Harte-Hanks sales personnel
b. Qualify the Opportunity
i. Assess client need
ii. Determine appropriateness for the assignment
c. Develop the Strategy
i. Define and scope out recommended solution
ii. Determine the pitch approach
d. Prepare Proposal
i. Secure input from service areas included in the recommended solution (strategy, tactics, creative, media, database, pricing, timing)
ii. Prepare proposal/presentation with Seller input
iii. Deliver proposal/presentation with Seller and other team members
iv. Prepare/present Statement of Work (SOW)
e. Secure the Win
i. Initiate contract
ii. Negotiate SOW and contract
f. Project Initiation
i. Transition project to account team
g. Internal Reporting
i. Report status weekly and/or when major occurrence

2. Existing Business
a. Collaborate with sellers, strategy teams and account teams
b. Actively seek out and suggest strategies for current client programs
c. Respond to requests for strategy support

3. Strategic Planning
a. Participate in strategy development for proposals and RFPs
b. Participate in commissioned strategy engagements
i. Design project and project team
ii. Perform discovery
iii. Develop plan
iv. Present plan
c. Participate in strategy development for the Agency
4. Strategic Consulting
a. Participate in developing approach and creating content for proposals and RFPs
b. Lead and manage commissioned strategic consulting engagements
i. Design project and project team
ii. Perform discovery
iii. Develop plan
iv. Present plan

5. Conferences, Meetings and Trade Shows
a. Develop and deliver presentations publicly as requested (Customer Forum, DMA, Lunch-n-Learns, etc.)

6. Goals and Expectations
a. Achieve revenue and OI goals as stated in the unit plan
i. New business
ii. Existing client maintenance and growth
b. Conduct professional interactions with colleagues
i. Within the Agency
ii. Across Harte-Hanks Sales Organizations and Units
iii. With Harte-Hanks management
iv. With customers and prospects
c. Prepare and deliver professional presentations
i. C-level presentation skills
ii. Persuasive and effective communication skills
d. Function as an active and collaborative member of the team
i. Proactive suggestions for strategy and process improvements
ii. Responsive to requests for input/assistance
iii. Collaborative and supportive of others

7. Desired Skills and Qualifications
a. Vertical Expertise
i. Financial Services (Retail Banking, Lending, Credit Card)
ii. Retail
iii. Consumer Electronics
iv. Automotive
b. Strategic Expertise
i. Strategic Consulting
ii. CRM Strategy and Roadmap Development
iii. Customer Experience Design
iv. Multichannel Marketing Strategy (Online and Offline channels)
v. New Business Development Strategy design
vi. New Business Pitch (preparation and presentation)

Harte-Hanks, Inc. - 2 years ago - save job
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Harte-Hanks, Inc. (Harte-Hanks) is a worldwide direct and targeted marketing company that provides direct marketing services and shopper...