Vice President Global Marketing Communications & Strategy
Savvis, which merged with CenturyLink in July 2011, is an outsourcing provider of managed computing and network infrastructure for IT applications. By outsourcing to Savvis, enterprises can focus on their core business while Savvis ensures the quality of their IT infrastructure. Leading IT organizations around the world have selected Savvis to help them improve their service levels, reduce capital expense and deal with the rising costs of bandwidth, energy, real estate, staff and expertise. As a pioneer in utility computing, Savvis understands and harnesses the latest advances in technology such as virtualization, cloud computing and support process automation.
We hire those who display our values, have deep expertise in serving clients and are passionate about advances in the IT space. We look for people who have a motivational commitment to excellence, offer a personal approach to service, enjoy a challenge and are dedicated to pursuing growth and learning.
Purpose of Position: Elevate awareness of the global Savvis brand and change perception from product centric to business solutions. Ultimate objective for this role is to drive lead generation which results in qualified and closed business.
The Vice President of Global Marketing Communication and Strategy will report to the CMO and be responsible for lead generation through content development, digital marketing, integrated campaigns, advertising and sales resources. This person will partner with the product marketing, field and industry teams and drive the overall marketing plan to achieve business results.
Lead Generation: Both ideate and manage lead gen campaign execution across all marketing mediums. Maximize use of targeting data to customize campaigns that will yield the greatest results. Develop ongoing client communication strategies to cross/up sell and continue to position Savvis as a thought leader. Objective is to have 80% of pipeline be influenced by marketing and 25% marketing developed.
Digital Marketing: Responsible for all aspects of the web from creating and managing site content, taxonomy and navigation to the user experience. SEM, SEO, PPC, Display advertising. On-line sales through cloud portal. Develop and manage overall digital marketing plan (across all mediums) and increase call to actions and results.
AR/PR/Social Media: Partner to develop overall strategies and tactics that realize the benefit of these mediums. Increase SOV, elevate position with leading analyst firms and aggressively expand social media presence to broaden target audience and drive qualified leads.
Content and Collateral: Responsible for all global content creation. Develop a message framework and hierarchy. Ensure consistent execution globally.
Thought Leadership: Develop and execute a strategic plan to associate the Savvis brand with thought leadership.
Sales Collateral and Kits: Create and execute on traditional and non-traditional means by which to educate and quickly ramp the sales force to generate leads. Assess overall content and intranet capabilities and design a plan that will reduce sales cycles and generate speed to market.
15+ years in marketing senior leadership roles in the global high tech arena
8+ years leading high performing brand, communication and web teams
Proven results ideating and executing global lead generation programs with measurable results
Solid business acumen and the ability to prioritize based on financial potentials
Experience leading PR, AR, Web, Advertising, Sales Enablement, Brand, Social Media, Segmentation and lead generation functions
Thorough understanding of cloud hosting, security, consulting and IT outsourcing
Relevant experience in driving business results in EMEA and AP
Superior written and oral presentation skills
Experience managing agencies around the world
Proven track record for driving results through joint partner programs
Proven ability to manage large and small teams with significant budget responsibility
Established relationships within the industry – partners, analysts, agencies
Experience with Salesforce.com and Eloqua
Federal law requires all employers to verify the identity and eligibility of all persons hired to work in the United States. We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. No phone calls, please.
- This position description is not designed to contain a comprehensive list of activities, duties or responsibilities that are required of the employee.