In the Midwest|
The incumbent in this position is responsible for the direction and management of all of the following operations: Marketing, Advertising, Events/Promotion, Direct Marketing, and Players Club. Responsible for achieving revenue and income objectives and market share, and monitoring guest service objectives, in accordance with property, corporate policy and all regulations.
(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)
Ensures delivery of superior internal and external guest service with every interaction to include our Service Standards for this position and responsible departments.
Assumes management responsibility for day-to-day operations and financial activities; successfully directs departments to fulfill regulatory compliance.
Establishes department standard, guidelines and objectives, and maintains other administrative processes such as budget and staffing to ensure proper planning and efficient operation of assigned areas.
Develops reporting and monitoring systems to accomplish objectives, maintains control of assesses and fulfills regulatory compliance.
Designs, develops, implements, monitors, department standards, guidelines, objectives, and maintains other administrative processes such as budget and staffing to ensure proper planning and efficient operation of department.
Hires, motivates, evaluates and directs management and other staff in order to ensure team members receive adequate guidance to achieve established department objectives; responsible for morale of department and its team members through quality supervision and training.
Formulates operating policies and procedures for responsible departments. Coordinates and interfaces with gaming regulators for company and audits and other regulatory issues; oversees filing and reporting requirements imposed by the Gaming/Lottery Commission.
Directs long and short term planning for all functions of the casino and consumer marketing departments including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established market share goals.
Oversees and develops all property advertising, in conjunction with outside agencies, in order to promote the property and its activities and maintain consistency with corporate marketing policy, strategies, and goals.
Approves, implements and evaluates media plans, direct mail campaigns, promotions, public relations and community relations activities and all other property marketing expenditures to order to ensure program effectiveness; implements improvements based upon property performance.
Develops and monitors property research and survey activities; evaluates results and related reports to improve efficiency and effectiveness of programs.
Coordinates database management functions including guest ratings and direct marketing activities to ensure the achievement of customer development goals.
Responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems.
Monitors and evaluates all reporting departments in order to ensure the proper planning of short and long-term strategies and achievement of established goals and objectives.
Reviews strengths and weaknesses of all department programs in order to most effectively implement changes to improve operations and most efficiently allocate resources.
GAMING INDUSTRY EXPERIENCE IS REQUIRED
EDUCATION AND /OR EXPERIENCE REQUIREMENTS:
(Related education and experience may be interchangeable on a year for year basis)
This knowledge and these skills are typically acquired through a Bachelor's degree in Marketing, Advertising, Hospitality, or related field, in addition to eight years progressive casino marketing, marketing/advertising and/or marketing related experience.
ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc):
Possession of, and ability to obtain and maintain a valid drivers and gaming/lottery license within assigned state of employment.
Must successfully pass background check
Must successfully pass drug screening
Must be twenty-one (21) years of age
PREFERRED KNOWLEDGE, SKILL AND ABILITY:
Understanding of and experience in the propertys regional gaming market. In-depth understanding of the management and operations of all casino and tourism business. Thorough knowledge of and experience in the management of casino marketing functions including, but not limited to; data base, advertising and branding. Operations, services and activities of a comprehensive marketing and database programs; advanced principles and practices of marketing management, program development and administration; knowledge of the gaming/casino/lottery industry, including principles and practices of a capital and operational budget; office procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook and Power Point; principles of supervision, training, and performance evaluation; pertinent federal, state, and local laws, codes, and regulations.
Be a progressive thinker, strategic and creative. Must be flexible, open to guidance and input from all corporate directives. Experience with ACSC is highly preferred. Must have general knowledge of local market data. Manages and directs comprehensive marketing programs; develops and administers goals, objectives and procedures; make unpopular and/or difficult decisions which benefit the organization in the short and long term; ability to be a strategic, analytical, ethical and effective motivator; forecast changes in the economic climate and/or profits and react accordingly; select, supervise, train, and evaluate team members; participate in the development and administration of goals, objectives, and procedures; prepare clear and concise administrative and financial reports; interpret and explain policies and procedures; operate various types of office equipment; communicate clearly and concisely, both orally and in writing; and establish and maintain effective working relationships with those contacted in the course of work; prepare clear and concise administrative reports; interpret and explain policies and procedures; interpret and apply federal, state and local policies, laws and regulations.