WSOM - Director of Marketing and Communications
Case Western Reserve University - Cleveland, OH

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POSITION OBJECTIVE

The Director of Marketing and Communications will collaborate with the Assistant Dean of Marketing and Admissions to develop the strategic direction for all marketing, communications and brand management efforts of the Weatherhead School of Management. The director will be responsible for developing a comprehensive and integrated marketing and communications plan to support the strategic objectives of the School, and for the successful execution of this plan. These responsibilities include the oversight of the following areas: marketing, advertising, public relations, media relations, brand strategy and implementation, interactive initiatives, publications, crisis communications, and other communications as determined by the assistant dean. The director manages staff, provides budget oversight, and advises administrators regarding marketing and communications issues. Due to the unique role that Weatherhead plays in the business community, the director, by experience and demeanor, will establish strong relations with high-level professionals including corporate partners, community development groups, and international associations.

ESSENTIAL FUNCTIONS

1. In consultation with the Dean, Vice Dean, and Assistant Dean of Marketing and Admissions, the director will develop and implement a strategic and integrated marketing and communications plan for Weatherhead. The plan will include local, national, regional and international goals and objectives.

2. Communicate and collaborate with other university and Weatherhead departments to achieve objectives of projects of mutual concern.

3. Develop and execute a complete, end-to-end online customer lifecycle (funnel, web, mobile, social, etc) to determine where campaigns/initiatives are measurably effective, and further leveraging this information to optimize customer acquisition and conversion.

4. Provide digital marketing analysis and strategy, as well as create an online road-map that aligns with the overall brand/customer experience.

5. Plan, execute, and monitor an integrated budget in excess of $800,000, including analyzing expenditures, maximizing return on investment and forecasting for future needs.

6. Oversee the accounts payable functions of acquiring bids, entering requisitions, securing purchase orders, and facilitating vendor payment.

7. Supervise the Assistant Director of Marketing and Communications—Interactive Initiatives, the Assistant Director of Marketing and Communications—Publications, and the Marketing Manager.

8. Supervise external agency accounts and projects.

9. Create and implement an integrated marketing campaign, developed as part of the strategic marketing and communications plan, and facilitated in concert with external agencies.

10. Assure adherence to brand guidelines, continuing to build Weatherhead’s brand essence, including visual identity and message platform.

11. Direct the external design agency in the development of creative vehicles to perpetuate the Weatherhead brand essence and visual identity.

12. Serve as a primary internal point person for media relations efforts by cultivating relationships with media, identifying and developing stories, and promoting newsworthy information in conjunction with university marketing and communications and external public relations agency.

13. Interact with key corporate groups and international associations to promote faculty and academic programming.

14. Supervise the reviewing and securing of bids from photographers, designers, and printers to ensure production schedule is developed and followed, and oversee layout and mailing of all publications.

15. Provide advice on opportunities to maximize marketing dollars and serve as an advocate for further investment in marketing and communications dollars.

16. Provide creative direction and recommendations for marketing and communications materials.

17. Advise other departments regarding key publications (Admissions, Career Management Office, Executive Education, Alumni Relations and Development, for example) as determined by the Assistant Dean.

18. Research and benchmark market data as it applies to management programs and marketing initiatives.

19. Assist at Weatherhead events as needed.

20. Manage special projects as assigned by the Assistant Dean.

NONESSENTIAL FUNCTIONS

Perform other duties as assigned.

CONTACTS

Department: Continuous contact with all Weatherhead faculty, staff and students.

University: Regular contact with CWRU marketing, media relations, advertising personnel. Moderate contact with university development, alumni, admissions, information technology, security and facilities personnel among others.

External: Frequent contact with prospective students, alumni, donors, friends of Weatherhead and outside vendors.

Students: Continuous contact with Weatherhead students and occasional contact with students from other schools within the university.

SUPERVISORY RESPONSIBILITY

Will directly supervise two assistant directors and one marketing manager.

QUALIFICATIONS

Experience: 7 or more years of experience in marketing and communications within a dynamic organization. 5 plus years digital marketing experience including in depth knowledge of and experience with SEO, SEM, web, social media, and mobile. Proven experience managing strategy, staff, teams, and internal as well as external relationships.

Education/Licensing: Bachelor’s degree in communications, marketing or related field required; MBA or Master’s in related field preferred.

REQUIRED SKILLS

1. Must be an excellent collaborator and team player.

2. Must possess a positive, proactive, leadership style.

3. Ability to work in a fast-paced, responsive, changing environment.

4. Ability to supervise workflow and exercise independent judgment.

5. Excellent organizational skills.

6. Strong interpersonal skills.

7. Understanding of emerging communication technologies and channels.

8. Familiarity with publications layout and graphic arts.

9. Customer-focused and results oriented attitude.

10. Familiarity with HTML and web development skills.

11. Familiarity with advanced publication software skills including Adobe CS4.

12. Familiarity with email content systems.

WORKING CONDITIONS

Professional office setting with meetings, events and activities within Weatherhead’s facilities, across campus and offsite. Some travel is required. Valid driver’s license required.

Diversity Statement

In employment, as in education, Case Western Reserve University is committed to Equal Opportunity and Diversity. Women, veterans, members of underrepresented minority groups, and individuals with disabilities are encouraged to apply.

Reasonable Accommodations

Case Western Reserve University provides reasonable accommodations to applicants with disabilities. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the Office of Inclusion, Diversity and Equal Opportunity at 216-368-8877 to request a reasonable accommodation. Determinations as to granting reasonable accommodations for any applicant will be made on a case-by-case basis.

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