Web Communications Specialist
SEIU United Healthcare Workers - West - Oakland, LA

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Position: Web Communications Specialist

Classification: Full-time, Exempt

Location: Oakland or Los Angeles.

Position Summary :
The Web Communications works as part of a team to use web-based resources as a strategic organizational communications tool to support our organizing, contract negotiation and legislative goals.


1) Regularly update, maintain and improve UHW’s main website and some campaign websites. This includes:

Managing UHW website content and directs placement on the website

Redesigning websites utilizing best practices

Developing and designing new campaign websites as needed

Posting new content on a daily basis to maintain an evolving high profile web presence for our union

Writing content for the web as needed

Continually improving and enhancing site templates within web-based content management system (CMS)

2) Helping to develop a plan to launch a targeted and effective email marketing campaigns. This involves:

Developing tools for keeping members informed of new site content and new developments

Developing creative strategies to grow our list of member emails

Managing data within web-based messaging and advocacy center (Convio), including imports, exports, data structure functions

Developing and coordinating online advocacy campaigns with a team

Initiating advocacy emails, tracking and analyzing their effectiveness

3) Integrating social networking elements to engage our members online

Helping to increase the use of social media, including Facebook and Twitter, to reach targeted audiences of union members and stakeholders

4) Tracking and monitoring online media. This includes:
Providing recommendations based on usage and geared toward increasing online usage

Regularly providing web statistics including preparing periodic reports, analyzing data and implementing site changes to improve user experience

Monitoring UHW and web/online communications trends

Assisting in creating a seamless content flow between UHW’s print publications and websites

5) Other duties as assigned, which may include:
Training members to help bridge the digital divide. Trainings may focus on web fundamentals and trends and writing for the web, including blogging.

Opening and routing to appropriate staff emails coming into general organizational accounts

Working with vendors as needed


At least 2 years experience in web design

Advanced knowledge of HTML, familiarity with JavaScript, CSS, Flash, Dreamweaver

Experience with Convio/GetActive or a comparable email marketing tool

Experience with site redesign

Able to manage hosting control panel and register/maintain domain names

Experience creating and delivering multimedia content

Excellent writing and design skills

Team player who’s comfortable in a shared work environment

Ability to work well with a team under the pressure of tight deadlines

A commitment to social justice

Prior union or non-profit organization experience

Physical Requirements

Able to sit at the computer for up to two hours at a time

Able to bend, sit, stand and stoop

Able to lift up to ten pounds

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