Our client is seeking an outstanding eCommerce Marketing Manager. This person will maximize profit and revenue by managing online marketing programs for all five of the brands.
Manage digital communications to drive incremental demand and profit, while adding value to existing customers, acquiring new customers, and building community. Programs include email, search engine marketing, affiliates, shopping engines, remarketing, social, mobile and others as developed.
Build the team’s online merchandising capabilities, and use merchandising data to improve site conversion.
Work closely with the producers & email team to ensure correct execution of online marketing programs.
Manage key relationships with online marketing vendors.
Prioritize, evaluate and recommend profitable new applications, vendors and programs.
Manage direct report(s). Activities include recruitment and selection, development and training, performance management and termination. Manage employee performance and develop capabilities
Work closely with cross-functional teams to develop and execute marketing materials and promotions that optimize or beat sales and EBITDA.
Manage standard reporting on online marketing, ensuring data integrity. Perform more in-depth analysis as needed to make business decisions. Communicate results and recommend next steps.
Exhibit professional conduct in all business relationships, actions and communications.
Other duties as assigned
Bachelor’s degree in Marketing or related field, or equivalent eCommerce experience which demonstrates required knowledge, skills and abilities.
5+ years online marketing experience with increasing levels of responsibility. Experience with a B2C company which has over $50m of online revenue is preferred.
Thorough knowledge of internet planning and production
Ability to analyze complex data, solve problems, troubleshoot, and make recommendations
Knowledge of the financial dynamics of a multi-channel operation, including profit and loss reporting, forecasting, budgeting and sales planning
Collaborative team player, with strong written, verbal and interpersonal communication skills
Well-developed project management skills. Excellent organizational skills, detail-oriented and able to coordinate multiple tasks
Highly motivated, works well in an intense, deadline-driven environment; able to respond flexibly to changing business priorities .