The yield optimization team is an ambitious and exploratory group who build and test ideas across Ask's global web properties with the focus of elevating user experience, retention and monetization. The team is consistently introduced to new and exciting challenges that give members the opportunity to learn and grow within our business.
The Yield Management Analyst will collaborate with Product Development teams to implement landing page tests of new products and features in controlled deployments to observe, measure and analyze performance.
We need someone to have the ability to conceptualize, analyze and explain complex problems with viable solutions and have strong client-orientation for working with internal customers.
Monitor Product Scorecards/performance KPI and recognize changes in trends for immediate action
Become an expert in leveraging Ask.com data sources and analytics resources
Work with Product teams to evaluate site performance and identify optimization opportunities.
Collaborate with the analytics team to gather input and roadmap your test concepts
Write specification documents for reporting & testing implementations. Coordinate with technical, marketing and product management teams to execute
Collect and analyze test data, business logic and industry trends to formulate rationale for test outcomes
Deliver clear, context-rich insight to product teams in a manner that translates findings into strategic recommendations
2+ years experience leveraging web analytics and working with project/product management
Experience in internet advertising, internet search, e-commerce or related field
Bachelor’s degree in a quantitative or technical field desired (experience in statistics is a must)
Expert in Excel, proficient in Word and PowerPoint
Past experience with web reporting technologies & site reporting tools
Understanding of internet and search and search engine marketing business models
Demonstrated experience collaborating with technical teams in an agile framework is a plus
SQL experience is a plus
Tableau experience is a plus
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