The marketing aptitude test requires candidates to answer scenario-based questions, allowing you to simulate how well a candidate can assess market research and analytical tactics, identify and target customers for advertising, and attract new business.
Asking candidates to evaluate marketing strategies — such as methods to attract, retain, or assess how to improve new customer growth, or ways to improve brand visibility both locally and online — this marketing test helps predict their ability to:
Understand who the target customer is.
Research business-critical communities.
Attract new business and identify opportunities to increase sales.
Utilize the most effective advertising outlets.
Educate consumers on new products.
Identifies and uses marketing techniques to effectively promote products and services to a target audience
Develops or interprets research and metrics to understand the market, brand, target audience, etc.
Skilled marketers can analyze and determine the best way to influence target audiences, be it reaching new customers, improving brand image, or fostering brand loyalty. A good marketer can leverage social and digital advertising knowledge, sales skills, and creative and analytical abilities to attract new business and encourage customer loyalty.
Identifying marketing candidates who can attract and communicate with customers, realize advertising and community engagement opportunities, and help you boost your brand is critical to your business’s success. This marketing aptitude test allows you to evaluate the analytical skills and basic marketing knowledge of a candidate, helping to predict how effectively they can attract new customers, identify advertising targets, and analyze customer trends to determine marketing opportunities.
The marketing aptitude test can aid in predicting a job candidate’s ability to:
Improve brand visibility.
Assess methods to attract new customers.
Conduct insightful market research.
Effectively gather and use customer feedback.
Target audiences accurately through advertising.
By automating the screening process for entry-level or experienced candidates, this skills test can help you discover adept candidates more quickly and efficiently, including marketing and communications coordinators, advertising agents, account managers, product promoters, or SEO and other marketing specialists.
Sample Question 1
Eric is opening an online clothing business this year, targeting shoppers between 18 and 34 years old. To determine the best price range for his items, he researches the average income of shoppers in different age brackets.
How effective is his decision to set prices based only on this research?
5 = Highly effective. His decision will yield the most appropriate pricing 4 = Very effective 3 = Moderately effective 2 = Slightly effective 1 = Ineffective. His decision will yield inappropriate pricing
Sample Question 2
A home goods retailer just released the ad below:
Our new line of dishware is a perfect addition to your kitchen! Our dishes are…
Bright and colorful, made from safe, non-toxic materials. Durable! Won’t break even if dropped on tile. Always affordable.
Which customer is the company most likely targeting with this ad?
A: A retired couple furnishing their vacation cabin B: A young couple with several small children C: An executive woman in her mid-40s who travels a lot D: A middle-aged couple living in an urban setting E: An interior designer furnishing a luxury apartment for a new client
Advertising & Public Relations
Sales & Retail
ABOUT THE AUTHOR
The Marketing Skills module content was developed by the Indeed Assessment Science Team, with expertise in Industrial/Organizational Psychology, Instructional Design, Education, and Graphic Design. In addition, team members worked in collaboration with subject matter experts (SMEs). Indeed’s SMEs are required to demonstrate experience performing at a high level, supervisory experience, or responsibility for defining requirements for those jobs that require marketing skills.
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