How To Write an Announcement Letter (Plus Examples and Tips)

By Indeed Editorial Team

Published May 25, 2021

Businesses often send messages to employees or clients when they have relevant news or information to share. Announcement letters are effective methods of sharing information that allow businesses to efficiently distribute news to a large group of people. If you want to discover the most efficient way to send information to a large group of applicable individuals, you might benefit from learning more about announcement letters.

In this article, we discuss what an announcement letter is, describe how to write an announcement letter in five steps, give two examples of announcement letters to help you craft your own and provide tips for writing them effectively.

What is an announcement letter?

An announcement letter is a formal document that can highlight possible changes occurring within a company or other relevant information. Companies send announcement letters to business clients, sales prospects or to their own employees, depending on the focus of the announcement.

Here is a list of different topics that announcement letters can address:

  • A budget surplus

  • A change in management

  • A new product launch

  • A job opening

  • A new branch or location

  • A new policy or a change made to an existing one

  • A company saving plan

  • A hiring freeze

  • A layoff

  • A routine meeting

  • An employee's retirement

Related: 15 Types of Business Letters and When To Use Them

How to write an announcement letter

There are a few steps to consider when writing an announcement letter, such as focusing on who you want to receive the letter and the subject of your announcement. Here is a list of steps to consider when writing your announcement letter:

1. Gather all appropriate information

Before writing your announcement, try gathering all relevant information first before outlining the announcement. The objective of an announcement letter is to highlight relevant information to applicable recipients in the most efficient manner possible. For example, if you're announcing a change in management, it's important for employees to know which manager is leaving, who is replacing them along with their background information and how that person plans on being a valuable asset to the company.

2. Outline your letter

The next step to take when writing an announcement letter is outlining what you intend to say. Providing a framework for your announcement helps you maintain organization in a way that allows your recipients to clearly understand the letter's focus and any important details related to the topic. In addition, consider the long-term goals you hope to achieve by sending the letter, such as building a relationship with your clients or employees, establishing new relationships with prospective businesses or improving customer loyalty.

Related: How To Write an Outline

3. Keep your letter concise

An effective announcement letter typically focuses on the subject of the announcement from start to finish, so consider keeping it short and easily understandable for your recipients. Consider omitting any information that is not directly related to the topic.

Here are some elements you may include in an announcement letter:

  • A salutation: A salutation can be as informal as "Dear Customer," or you can personalize it to include individual names in each letter.

  • An introduction: Consider keeping the introduction paragraph short. A typical introduction only includes the purpose of the announcement.

  • Body paragraph: Your second paragraph can mention any details related to the subject of the announcement. Using bullet points can ensure that readers remain focused on specific details that you'd like them to remember.

  • Call to action: If there is an action expected of employees or clients, you can describe the action you'd like them to act upon in the announcement's body paragraph, as well. For clients, this may include a discount you're offering them on a new product. For employees, it may be a specific task you want them to complete within a certain time frame.

  • Benefits to readers: Before ending the letter, if applicable, consider explaining how the focus of the announcement intends to benefit the company and the recipients of the announcement. You can place this information in the body paragraph or in a separate brief paragraph.

  • Gratitude: Also, consider thanking your recipient before concluding the letter. If you are addressing your client, try thanking them for their continued business. If you send the announcement to your employees, consider highlighting how grateful you are for their hard work and dedication to your business.

4. Remain positive

If the focus of your announcement's subject is a challenging topic to address, such as a hiring freeze or impending layoffs, try to frame the announcement as positively as possible.

After explaining vital information to your recipients, consider:

  • Showing appreciation for employees' hard work

  • Indicating concern for their well-being and offering suggestions where possible

  • Assisting them in finding work

  • Expressing anticipation to hire again as soon as possible

5. Proofread the announcement

Before sending your announcements, consider proofreading your work to ensure there are no grammatical, punctuation or capitalization errors. Sometimes, it helps to read your letter aloud to ensure it makes logical sense, or you can share it with another person who may catch errors you may have missed.

Related: 27 Proofreading Tips That Will Improve Your Resume

Announcement letter examples

Some announcements relay positive news to recipients, while others provide less favorable news. Here are two examples of announcement letters with different subjects:

Announcement letter about a budget surplus

Below is an example of a positive announcement letter. The first paragraph focuses solely on the subject of the announcement, while the second paragraph provides details and suggests actions employees can complete. The final paragraph then thanks them for their hard work.

To Our Valued Team Members,

Because of last year's carefully allocated spending within the company, we are pleased to inform you that we have found ourselves with a surplus in the budget for the 2021 fiscal year. We will split these funds equally between departments, which you can use on needed supplies for your teams.

Please take time to meet within your departments to discuss the items you'd like to purchase with the surplus of funds and have your decisions emailed to your department managers no later than a week from today so that we can review the suggestions and complete the orders.

Thank you for all you do on a daily basis. This wouldn't have been possible without the thoughtful actions of the entire staff.

Warm regards,
Ross Tucker

Related: Templates for Business Letters (With Tips)

Announcement letter about a hiring freeze

Although this next announcement has an unfavorable topic, it's worded as positively as possible by expressing understanding, making adjustments where possible and communicating hope for hiring again soon.

Dear Colleagues,

Please be aware that until further notice, we have put all hiring on hold. The current instability of the market has driven us into this temporary position. We hope that by taking this measure, we can avoid any potential layoffs.

We understand that some departments were looking forward to adding new hires to their teams, but we believe that with the projected data coming in for the next quarter, this current situation will not last long. We value your support and appreciate you working with us as we transition through this challenging period and look forward to better times in the near future.

Warm regards,
Ross Tucker

Why are announcement letters important for certain companies?

It's important for companies to write announcement letters because, occasionally, larger corporations require a method to alert large numbers of employees or clients about impending company changes simultaneously. Sending an announcement letter allows everyone to have immediate access to important information. In addition, certain businesses can gain rapport with their current and potential clients by keeping them informed of changes within the company. When businesses are aware of a company's status—whether positive or negative—they're more likely to continue conducting business together.

Tips on how to write an effective announcement letter

Here are a few considerations you can refer to when writing an announcement letter:

  • Keep your tone gracious and professional.

  • The length of an effective announcement letter rarely exceeds more than one page.

  • Try to anticipate questions ahead of time and provide answers to potential questions in the letter.

  • Remember your target audience and focus on their interests throughout the announcement.

  • Use the letter as an opportunity to develop a relationship between your business and your clients.

  • Use simple language.

  • Maintain positivity where possible and consider mentioning progress your company has made and how relevant changes intend to positively impact your business.

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