Blog vs. Website: Definitions and Key Differences

By Indeed Editorial Team

Published May 11, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Over the last two decades, blogs have become an integral part of the way users navigate the internet to find information. Despite this, as blog technology has advanced and the creation of blogs has increased in popularity, the distinction between websites and blogs has become obscured. If you're interested in creating a webpage for your business, organization or independent use, it may be helpful to gain an understanding of the fundamental differences between blogs and websites. In this article, we define websites and blogs, outline their differences and explain the advantages of hosting a blog on a business website.

Related: The Purpose of a Blog for Your Brand

What is a website?

A website is a series of static webpages located under a single domain name. Typically, online visitors can access websites by typing a uniform resource locator (URL) into the search bar of their web browser. The primary focus of a website is to showcase evergreen information, or information that is timeless and perennially relevant to visitors. Most of the content that appears on websites is fixed and does not receive regular updates. With this in mind, visitors often access websites to locate specific and reliable information.

Businesses, organizations and individuals may produce and host websites to share collections of related materials, such as text, images, video, audio and other media that visitors may find informative or engaging. Many owners host websites to display a consistent source of important information, such as the contact information for a business or a page that explains the mission of a nonprofit organization. Visitors may regularly access websites to refer to the same information from time to time as they recognize it as a dependable source.

While the information that appears on static pages of websites may not receive frequent updates, the website may also contain subpages like blogs or other pages that focus on regularly updating visitors with new information. This is especially common for businesses that want to share pertinent updates, like improved processes or successes, with their consumers.

Related: Website vs. Web Application: What's the Difference?

What is a blog?

A blog is a type of dynamic website made up of primarily text-based entries called blog posts. Blogs are a subset of websites and can be stand-alone webpages or subpages integrated within a larger website. Bloggers typically update content frequently and present content in reverse chronological order. The primary focus of blogs is to showcase specific articles—often called posts—on a homepage for readers to access. With this in mind, any visitor who accesses a blog can find the most recent and relevant information at first glance.

Business owners, organizations and individuals alike regularly use blogs to share news stories, narratives, updates and articles that may interest a reader or particular audience. Many bloggers gear their content toward a specific industry or field. For instance, an independent chef may publish their own food blog and include posts about new recipes, ingredients and restaurants readers can try. Comparatively, the owner of a tutoring business may publish an educational blog with study tips as a part of their e-commerce website.

Blogs are unique because they allow readers to interact with content and one another through commenting, liking, social media sharing and other methods. This type of interaction has led blogs to develop a reputation for being somewhat unreliable sources of information—with visitors and bloggers alike regularly sharing their individual opinions, regulating information can be challenging. Despite this, blogs that establish large followings and notoriety in their industries often build moderating infrastructure to support the credibility of information which appears in posts. In addition, the same interaction can lead owners of blogs to enjoy heightened engagement with their content.

Related: Using a Blog To Market a Business

Blog vs. website

While blogs are a subset of websites, there are some key differences between blogs and websites. Here are those differences explained:

Purpose and audience

The purpose of blogs is to provide visitors with a constant flow of information and content regarding a specific industry, field or personal interest with which they can interact. Most visitors understand that the blogs they frequent will be updated with additional posts and relevant information as time passes. In addition, blogs allow visitors to connect with others who may possess similar interests and views. From here, they can form online communities.

Comparatively, the purpose of a static website is to provide visitors with a reliable source of fixed information and content. In most cases, website visitors understand that the pages they're visiting will be maintained but not frequently updated. This means that visitors of the two webpages differ in audience as well, as visitors often use websites as reference points for the same information, while they may use blogs as sources of new information.

Related: 8 Types of Blogs That Make Money

Type of content

While there's a wide variety in the content that owners can publish on both blogs and websites, there is an essential difference between the type of content that regularly appears on these webpages. Blogs typically include regularly updated content sourced by a variety of authors, such as industry experts, freelancers, ghostwriters, users and others. As mentioned above, this mix of authors and opinions may lead blogs to develop a reputation as an unreliable source of information, but it also allows readers to access a variety of perspectives about a given topic.

In comparison, websites usually include permanent content on static pages sourced by a single entity or governing body, such as an organization, business or individual. This may allow static websites to enjoy a certain level of authority in delivering information to visitors, but it can also create a lack of variety and timely relevance within the information.

Management

Developers introduced blogs to the internet through content management systems (CMS), which allow individuals with novice technology skills to build aesthetically pleasing webpages full of content. Owners can set up and manage blogs through CMS software without honing the skills needed to write fluently in coding languages, solve problems related to bugs and more.

In recent years, many companies that offer CMS to set up blogs have started to offer the same service to website hosts. This has made managing websites much simpler, but many hosts still prefer to create original codes to set up and manage their websites. This type of management requires specialized skills. Therefore, managing a website may prove more costly and time-consuming than managing a blog.

Related: 15 Website Improvement Tips

Engagement

Blogs encourage more visitor engagement than websites do. This is because blogs allow visitors to interact with content tangibly through comments, likes, shares and other mechanisms. In addition, visitors can typically subscribe to blogs by using really simple syndication (RSS), an XML-based tool for distributing web content. These subscriptions allow blog owners to enjoy a significant level of engagement as subscribers consistently receive content updates in their email inboxes, improving access to the content overall.

In addition, blogs are highly compatible with search engine optimization (SEO) as these webpages present a consistent flow of recent information to index. Comparatively, websites rarely encourage engagement from their visitors. There are few tools that website hosts can use to connect with their visitors and vice versa. This means that websites typically experience less traffic and interaction overall, two factors that can greatly contribute to a webpage's popularization and profitability.

Related: 29 Ways To Drive Traffic To Your Website

Advantages of using a blog on a business website

Many businesses choose to install blogs as a component of their websites. This allows them to enjoy a variety of benefits they would otherwise not have access to with a simple static set of pages. Here are some of the fundamental advantages of using a blog on a business website:

  • Traffic: One of the most significant benefits your business may enjoy from installing a blog on its website is an increase in traffic—particularly organic traffic, which holds chief value. Visitors may frequent your website more often if they know that content is receiving frequent updates. If your business regularly updates its blog with news and articles, users may regularly check back to access new information about brands, products, services and industries they like to engage with.

  • Content: The type of content your business can publish on a blog is unique from the content it can publish as a part of its static webpages. This means that blogs serve a distinct function from websites in providing novel content to visitors. For instance, if a car manufacturer uses its static pages to provide visitors with information about its history, mission and how to contact them, the same business may use a blog to share consumer stories about road trips, custom modifications and other information that may interest readers.

  • Promotion: Since they allow businesses to publish consistent updates with unique information, blogs can significantly aid promotional campaigns. With only a static website, businesses typically share very few updates over time, creating a lack of content to share on promotional channels like social media. Comparatively, a business website with a blog has a regular flow of new content to share with followers.

  • Profit: With an increase in traffic, visitor engagement and the ability to promote new content consistently, businesses may enjoy more profit in the long term when they publish a blog on their website. As mentioned above, the type of user interaction that blogs encourage can present major benefits that translate to profit. For instance, a blog on a business website can allow consumers to form a community, leading to heightened brand loyalty over time.

Please note that none of the companies mentioned in this article are affiliated with Indeed.

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