15 Blogging Best Practices To Attract New Readers

By Indeed Editorial Team

Published August 3, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

When you write an article for a blog, your goals may be to inform or entertain your readers and increase the number of people who visit your website. There are several practices you can adopt that relate to developing content for your blog, publishing it to the internet and marketing it to prospective subscribers. Exploring techniques to increase your articles' visibility in online spaces and build a loyal audience can boost your success as a blogger.

In this article, we define 15 blogging best practices you can use to increase the viewership of your online content.

15 effective blogging practices

Here are 15 practices you can implement in your blog to attract new subscribers and boost engagement:

1. Create an engaging title

The title of your blog post is the first words potential readers see when browsing a website. Creating an engaging title can encourage them to click on the article, read it and share it with people they know. Use a headline that summarizes the main topic of the article while capturing the attention of the audience. They may access the internet to find an answer to their question, so you can write a title that presents your article as a valid resource to satisfy their curiosity.

For example, you may have a food blog that provides cooking tips for famous recipes using a limited number of different cookware. One of your articles is about preparing spaghetti and meatballs in one pot, so you title the post, "How To One-Pan Cook Spaghetti and Meatballs."

The title encapsulates the article and shows the reader the content has the information they're seeking. For your titles, it can be helpful to limit their length to 70 characters or less.

2. Incorporate strategic keywords

The keyword is a word or collection of words that pertain to the topic of your article. Your readers may type the keyword into a search engine. Incorporating it into your blog content can ensure they locate your article online. To decide what keyword to include, channel the perspective of the reader.

Think about what they may search and the words they may use to identify particular topics. For instance, if your topic is about video games starring superheroes, then your keyword may include the name of the gaming system and superhero that your article discusses.

3. Organize your words in a format

Choose a simple format for your blog posts that makes it easy for your audience to read your words and find the answers to their questions. The layout can also influence the neatness of your text on the webpage. Consider organizing your topics into headings and subheadings, which can allow your audience to skim the page and locate the block of text they want to read first.

You can summarize the article in the introduction since it's the first words subscribers are likely to read. Remember to add white space to separate large blocks of text, and include the most significant details at the top of the article.

Related: How To Write a Blog Post (Plus Template and Example)

4. Write unique content

Although your topics may be similar to other bloggers, it can be essential for you to differentiate your content and make it more memorable for your readers. A niche is unique to you and your writing style, allowing your audience to access your website over competitors.

For example, if you specialize in critiques of popular movies and television shows, then your niche may be identifying powerful dialogue from the characters or discussing their development over the course of the program. Once you've created your niche, remember to use it with every article you post since your readers may expect it.

5. Appeal to your target audiences

While developing a niche as a blogger can be important, you can also aim to prioritize the interests of your target audiences. Approach the writing process from their perspective, delivering information that they want to read. Appealing to your readers can increase the engagement your blog posts receive and the likelihood that they share your content with prospective subscribers.

For instance, if you're a beauty blogger, your audience may read your articles to gain insight into which products are worth their money. You can publish a list of products with an affordable price point and an explanation of their quality.

6. Use proofreading tools

Consider installing software on your computer or adding plug-ins to your web browser that proofread your content as you write. The tools can identify mistakes, such as run-on sentences, misspelled words and incorrect grammar. They may also provide suggestions to make your thoughts more concise and readable for your audience.

A blog post that's free from grammatical and spelling errors can enhance your credibility as a writer and communicate information to readers effectively. It may be beneficial to use a thesaurus tool to provide synonyms to replace common words, helping you avoid repetition and making your writing more dynamic.

Related: Copyediting vs. Proofreading (Definitions, Differences and Similarities)

7. Attach related multimedia

Multimedia can include photographs, moving images and videos that can further engage your audience as they read your blog post. You can separate large blocks of text and deliver illustrations to correspond with your words. For instance, if you're writing about how to perform a task, a visual representation of the steps can help the reader.

Make sure you limit the multimedia to align with the length of your article. You can also resize it so it looks organized on the webpage and doesn't distract the reader from the text. Consider renaming your images and describing them in alt text.

8. Include links to other articles

Attach direct links to other articles throughout the content for your blog post. The links can direct readers to similar content you've written on your website. For instance, if the article is about how to apply foundation, then you may include a link to another one of your articles about the best foundations of the year.

Attaching internal links can demonstrate that your blog is a valid resource for the information the reader is seeking. You can also include external links to direct your audience to content from other websites, which can deliver other credible sources on the central topic.

9. Call your readers to act

Consider including a call to action (CTA), which is a short sentence that encourages readers to act in your favor. You can implore your audience to subscribe to your blog or newsletter, create a personalized account on your website or share the article to their personal social media accounts, for example.

Your CTA can appear in the first or final paragraph of your post. It can be helpful to make your quest as simple as possible to increase the chances that your readers fulfill it.

Read more: How To Write a Good Call to Action (With Examples)

10. Focus on your meta description

A meta description is a small block of text that appears underneath the headline for your blog post on the results page for a search engine. It's concise, limited to 160 characters or less and it summarizes your article while identifying its keyword.

Design a meta description that previews the major subjects of your article and persuades a reader to click on the link to learn more information. You can limit the section to one sentence and avoid mentioning the keyword several times. Here's a sample meta description for a blog post about traveling abroad for the first time:

For your first international adventure, learn how to immerse yourself in the culture of a foreign country and review tips to maximize your time and money.

Read more: Why Meta Descriptions Are Important and How To Write One

11. Categorize your blog posts with tags

If you've published multiple articles in your blog, then you can organize them into categories called tags. The tags can make it easier for your readers to find posts on sub-topics. Choose categories that apply to the subject of the article and the keywords you used. Add a tag to every article you post and attach multiple tags when applicable.

For example, your blog is about attending college. Your tags may include "admission requirements," "class enrollment" and "campus organizations." An article about skipping entry-level courses because of advanced test scores may have both the "admission requirements" and "class enrollment" tags.

12. Establish SEO objectives

Mastering search engine optimization (SEO) is another way to have more readers view your blog posts. When your target audiences browse the internet, they may be most likely to click on the content that ranks highest on the search results page. Including strategic keywords and following a simple format with relevant information can satisfy your SEO objectives.

As you develop your next article, type your keyword into a search engine and study the content that holds the highest rank. Think about what you can write in your post that can out-rank the existing articles and position your piece to be more visible to the readers who are searching online for that topic.

Related: SEO vs. SEA: What Are the Benefits and When To Use Each One

13. Publish content on a schedule

A schedule can enable you to publish blog posts consistently, which can sustain the interest of your readers and convince them to subscribe. Create a schedule that allows you to write, proofread and promote articles at least once per week. You may publish content on the days and times your target audiences are most likely to be active.

For example, if your blog appeals to elementary school teachers, then you may post your articles on Saturday mornings when the educators are available. It can be important to adhere to your schedule so your readers can look forward to your posts.

14. Promote your articles to potential readers

After publishing your blog posts to your website, promote the articles to attract potential readers. Identify platforms where your target audiences can view your marketing messages. For example, you can use social media avenues by providing a direct link to your content and writing a caption that encourages potential readers to click the link.

Another technique is to distribute a newsletter through a mailing list for your subscribers. Promoting your articles can increase the number of readers and expand the reach of your content. You can also engage your audiences and interact with them, which strengthens your relationship with them.

15. Derive additional content from your blog

Producing quality and unique content for your blog can be time-consuming, making it challenging to engage your audiences on other platforms besides your website. Once you've posted an article, consider deriving the information to create smaller pieces of content.

For instance, if you wrote an article about how to relieve symptoms of a stomach virus, then you can create an infographic that showcases the same information from the blog and post it to your social media platforms. You can also include a link that directs followers back to the original article, which is another way to boost readership and engagement.

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