Sending a sincere card to your valued business partners during the holiday season can help you form and maintain lasting relationships. Holiday cards are also an opportunity to make sure your customers feel appreciated. This article will discuss the benefits of sending business holiday cards, show you how to write one and provide examples to help you craft your own messages.
Why should you send business holiday cards?
Sending a business holiday card is a simple and thoughtful way to show you care about your partners and customers. A company can send holiday cards to their longtime clients to show they appreciate their ongoing business. For new customers, a holiday card could show that you value them and hope to build a relationship. If you have partners that you work with closely, you can send a holiday card to demonstrate your gratitude for the opportunity to work together.
Related: Guide to Thank You Notes
How to write a business holiday card
You can follow these six steps to create a personal and effective holiday card:
- Confirm addresses.
- Choose the right format.
- Include a thoughtful message along with your signature.
- Handwrite the addresses.
- Send them at an appropriate time.
- Consider all occasions.
1. Confirm addresses
Consider starting the holiday card process at least a month in advance to ensure you have enough time to confirm contact information, write your message and send it so it arrives before your recipients are out of the office for the holidays. You can usually find the most updated company addresses online, or you can contact the business or individual directly for their details.
2. Choose the right format
Some businesses choose to send a card with a simple message, such as “Season’s Greetings!” while others may include a letter with a more detailed message that expresses gratitude for a continued relationship. You may want to send a card with only a brief message to save space if you plan to have everyone in your workplace sign it, or you can send one with a longer greeting if only a small number of people are signing it, such as the manager and owner.
Some businesses send a letter along with their card that discusses events they experienced throughout the past year. Including a letter can help your clients or partners connect more with your team and show how they contributed to your success. You can choose to include any major achievements you celebrated, volunteering events you participated in or introduce new members you added to your team.
3. Include a thoughtful message along with your signature
A personal message to each customer shows you care. You can write a short message that includes a personal detail you may have gathered during your relationship with a client. Be sure to include the client, customer or business partner’s name to personalize the message. This step can allow you to show individual appreciation. For example, “Dear Mindi, I hope you and your wife have a wonderful holiday.”
4. Handwrite the addresses
The envelope is a recipient’s first impression of your holiday card, so you can further personalize your card by handwriting the address. Taking the time to write out the address shows that you care about the business relationship. Make sure your handwriting is clear and legible, and include a return address. If you feel your penmanship isn’t up to par, consider hiring a calligrapher.
5. Send them at an appropriate time
There are several holidays in December, all occurring on different dates, and many people take extended vacations during the month. To ensure your cards reach the recipients at an appropriate time, send them early in December or right after Thanksgiving. Sending them early will also allow for any unexpected delays, such as weather events.
6. Consider all occasions
Many businesses receive cards during the winter holiday season. You may make a larger impression if you send cards for a different holiday, such as Thanksgiving. If you know the birthday of an individual you correspond with regularly at another business, consider sending them a card to show you remember details and wish them well as they celebrate the day.
Related: How to End a Letter
Example business holiday card messages
Here are eight examples of personalized greetings you can consider as you create your holiday card message:
"Wishing you and yours a wonderful holiday season."
"Season’s greetings from all of us at Infinite Investments."
"Happy New Year from The Michigan Tool team!"
"We wish you peace and happiness this holiday season."
"From all of us at Mercury Enterprises, we wish you a joyous holiday season and happy New Year’s. We are grateful for your business and look forward to another successful year."
"With the holiday season approaching, we here at Axis Marketing would like to thank you for helping us grow and shape our business. We hope to continue to thrive with your support and partnership."
"Happy holidays from the Trusted Advisors team. We would like to give our sincere appreciation for your continued business and wish you a prosperous new year."
"As we approach the end of 2019, we would like to offer our gratitude for your support. We hope you have an enjoyable holiday, and we look forward to your continued business in 2020."
Example business holiday letter
If you choose to send a letter with your holiday card, read the example below for guidance:
Dear Mancuso Lighting Team,
We wish you a peaceful holiday and New Year. 2019 was an exciting year for us at Eternal Summer, and we couldn’t have met our level of success without you.
This year, we were able to expand our product line to include an eco-friendly sunscreen option in SPF 70, ensuring our customers receive the best protection while we continue to uphold our green earth mission. We couldn’t have achieved this without all of our clients and partners.
In the beginning of 2019, we created a volunteer organization to keep our beaches pristine. Every Saturday, our team—along with local citizens and business partners—works together to clean debris and litter from the beach and water. Throughout 2019, we managed to collect more than two tons of waste, and we plan to continue our efforts in 2020.
We also welcomed the newest member of our marketing team in November, Talia Marcos. She coordinates our external events, so you might have already had the pleasure to work with her. She has proven to be a valuable asset in the past month.
We look forward to our continued partnership in 2020. Together, we can continue our efforts to create sustainable products.
The Eternal Summer Team