51 Effective Call-To-Action Examples (And Why They Work)
By Jennifer Herrity
Updated September 28, 2022 | Published January 13, 2021
Updated September 28, 2022
Published January 13, 2021
Jennifer Herrity is a seasoned career services professional with 12+ years of experience in career coaching, recruiting and leadership roles with the purpose of helping others to find their best-fit jobs. She helps people navigate the job search process through one-on-one career coaching, webinars, workshops, articles and career advice videos on Indeed's YouTube channel.
A call to action is a brief statement that asks readers or consumers to respond with a specific action or participate in something. This is a common tool used in marketing and sales to ensure customers enter the next step in the purchasing lifecycle. Learning about these ways to engage customers can help you understand why businesses might use them to reach their goals.
In this article, we examine 51 call-to-action examples to help you learn how to write your own.
Why is a call to action important?
Writing a powerful call to action (CTA) introduces someone to the idea of taking a specific direction, like visiting a website or reading your resume, and makes that action seem appealing. For example, marketing campaigns use calls to action so customers feel motivated to purchase a company's products or contract their services.
During the job search, including a CTA at the end of a cover letter can prompt hiring managers to contact you for an interview. Calls to action can also be included in emails or other written communications you might use when asking about employment and communicating with colleagues or clients.
51 call-to-action examples
Here are 51 call-to-action examples:
CTA for marketing
Marketing campaigns use calls to action for attracting new customers or encouraging people to buy a new product. Here are some examples:
Download our app for free: This call to action is succinct because it clearly advertises what people should try, the company's app, and the incentive for doing so, it's free, so there's no risking money for the product.
Come see us: This CTA is inviting and friendly. It might be used to attract customers to a restaurant or store.
Mark your calendars! Don't miss our annual sale!: Here, the call to action makes the sale seem so important that readers should put it on their calendars, and the idea of missing the sale makes it urgent. It also encourages readers to remember when it is so they can participate.
Claim your exclusive deal today: Any business can use this CTA to make potential customers feel included in something unique.
Join now and cancel any time: This call to action tells readers that trying this service is risk-free and emphasizes that it's easy to join.
Ask your local agent now: This CTA asks readers to do some research by finding out who their local agent is and invites them to make contact, which offers two chances for customers to learn more about the business.
Get a free gift when you sign up before the new year: Here, the promise of a free gift acts as an incentive to encourage customers to sign up for a company's service. It could also be used in reference to newsletters or subscriptions.
See why our service is right for you: This call to action implies that the company's service is right for everyone in some way and calls for customers to determine why the service might work for them.
Join the club: The CTA implies that being a customer at this business is like being in a club, which suggests exclusivity.
Save $100 by shopping with us: This call to action includes a specific amount of money a customer can save by shopping at their store.
Let's work together: This company likely prioritizes community, as a customer might see it as inclusive and personal.
Eat here, leave happy: This relates to eating at a specific restaurant with happiness, which most people want.
Get everything you need in one place: This CTA highlights a company's ability to provide a convenient shopping experience.
Related: 4 Steps To a Winning Call-To-Action
CTA for a job posting
Companies might use calls to action like these in a job posting to encourage applicants to join their team:
Apply now: This CTA is simple and promotes urgency.
No experience necessary: While this call to action does not start with a verb, telling candidates that they do not require experience can attract people who might not otherwise apply because of their qualifications.
Work with us: This CTA welcomes candidates and promotes collaboration, which many job seekers prioritize in their search.
Start immediately: This call to action also promotes urgency, attracting candidates who are hoping to find employment quickly.
Join our family: Here, the CTA equates the hiring business with a family, appealing to candidates with strong family and community values.
Visit our office to learn more about the position: Using this can help bring candidates into the office, which allows companies and candidates to meet earlier in the process.
Submit your application online in one step: This call to action offers the convenience of submitting a simple application through an online portal, which is attractive to candidates who are applying to multiple jobs at once.
Call now to learn more before applying: Offering candidates the option to call and speak to someone on the phone provides an opportunity for personal conversation that might draw in applicants.
Make your own schedule: The chance to choose when you want to work is something that could appeal to any candidate, making this CTA stand out.
Apply now; cover letter optional: This call to action might attract candidates who have not written a cover letter before or are looking to apply quickly. It also offers the chance to submit a cover letter anyway, which might set your application apart from others that do not.
Find a job: This CTA might appear on a job site to encourage candidates to read through their job listings and invites users to browse job listings.
Earn up to $700 per week: Here, the potential compensation of $700 works as an incentive for candidates who prioritize how much they can earn.
Work from the comfort of your home: This CTA emphasizes the comfort that comes with working remotely, which can appeal to candidates looking for these roles.
CTA for your cover letter
Including a call to action in your cover letter can prompt employers to contact you and provide further information about an open position. Here are some examples of CTA you might use in your cover letter:
Contact me here with any other questions: This call to action invites an employer to reach out to the provided contact information with any questions about your application, so the employer will know where to reach you before questions arise.
You can reach me at this phone number: Providing a phone number in the CTA is an effective way to offer more places where an employer can contact you about a job.
Please keep me in mind for future openings: This call to action asks an employer to keep your information on file for future openings, which can maintain your relationship with a company even if you're not offered the position you originally applied for.
I look forward to hearing from you: While this CTA doesn't start with a verb like the other examples here, it implies that the employer has already decided to contact you, which might encourage them to do so.
Feel free to reach out with any updates: This call to action might prompt an employer to send you updates on your progress through the hiring process, which can be helpful if you're waiting to hear back about more than one application.
Please send me any additional information you can offer: By requesting more information about a company or position, you can emphasize your interest in the job opening.
Please let me know if you need anything else: Even if you submit a complete application, you can open a dialogue with an employer by using a CTA like this one.
Don't hesitate to contact me here: This call to action tells employers that it's acceptable to contact you further and implies that you want them to.
I'd like to discuss my background further at your earliest convenience: This CTA places the focus on you and implies that there are more interesting details about your background to discuss.
I would appreciate any feedback you can offer: Asking for feedback at the end of your cover letter can prompt employers to contact you outside of your application.
I'd love to meet and discuss this further: This call to action introduces the idea of meeting in person and might inspire employers to invite you for an interview.
I hope to hear from you soon: Though not a direct invitation, this CTA implies that you'll be hearing from an employer and invites them to contact you quickly.
CTA for your professional website
Websites employ calls to action to direct visitors on how to navigate and use their sites. Here are a few calls to action you can use on your website:
Click here to learn more: This CTA might be placed on a clickable button that directs a user to a new page with more information.
Contact me: Here, the call to action invites visitors to contact the website owner and likely appears near a page that includes their contact information.
Read more about me/us: This CTA can be used to invite readers to visit other pages of a website, like a company biography page, especially if it is located near a toolbar or header that contains links.
Share: Though it is simple, a "share" button that automatically generates a shareable link to a page can encourage users to share a website with more potential users.
Get started: This call to action appears on websites for businesses that might also be trying to sell a product or service, providing an easy way to begin the process of using the business.
Log in with [social media platform]: If a website offers the option of making an account or logging in, allowing users to do so through a recognizable social media platform can increase the likelihood of them making an account.
Sign up for our newsletter: This CTA might be located on a clickable button that opens a form for users to fill out, making it easy to enter their email addresses and sign up for your newsletter or other publication.
Search ... : While simple, including an option to search on a website gives users the ability to find the specific piece of information they're looking for quickly and prompts them to interact with the website.
Follow us on social media: This call to action is typically accompanied by links to the company's or professional's social media accounts. Providing a place where users can view all these links at once and asking them to follow the accounts directly can make doing so more convenient.
See what others are saying: This CTA appears in sections of websites that include reviews or comments from previous users, which can inform potential users about why they might want to use the product or service being offered.
Download: Here, the call to action prompts users to download a file to their computer. This is effective on websites that contain documents, like recipes.
Donate here: If a website is looking to raise funds or if it represents a charity, this CTA can be placed on a clickable button that simplifies making donations to their cause.
Get a quote: This call to action might be used on a website for a company that provides services that vary in price. Offering the option to receive personalized pricing might attract customers who are influenced by the price of a service.
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