Communication Goal Examples for Effective Business Communication

By Indeed Editorial Team

March 8, 2021

Effective communication plays an essential role in day-to-day interactions and is vital for the success of any business or individual. Setting communication goals makes it easier to deliver key messages and achieve desired outcomes. However, developing communication goals aligned to your strategy that improve efficiency and promote growth can be challenging.

In this article, we discuss what communication goals are and why they're beneficial, with effective communication goals examples.

What are communication goals?

Communication goals are specific targets for communicating information, knowledge and emotion. Communication goals define the broad intentions and aims of communication for both individuals and businesses and may not always be easy to measure.

Examples of communication goals for individuals might include engaging others more effectively, keeping emotions under control, or becoming more persuasive when communicating.

Business communication is always goal-oriented. Effective business communication goals play a significant role in implementing business strategies and should be specific and measurable.

Benefits of establishing communication goals

Setting and actively working towards communication goals develops communication skills and improves productivity and relationships. Strong communication skills are a highly sought-after quality in job candidates. The ability to communicate accurately and effectively improves work performance and helps a business implement strategies, meet targets and grow toward established objectives.

There are four types of communication:

  • Verbal

  • Nonverbal

  • Written

  • Visual

These combine to deliver messages to others. Without communication goals, planning and skills development, any of these four areas may become ineffective, reducing the clarity of the message. It is essential for both individuals and businesses to set communication goals for work that improve delivery, strengthen relationships and boost reputation.

Related: Essential Business Communication Skills: Definitions and Examples

Setting communication goals

When setting professional communication goals for work, remember to be specific. Vague or ambiguous goals without specifics have no direction, are difficult to measure and don't drive success.

Keep the seven C's of communication in mind when establishing your communication goals, and always use the S.M.A.R.T. method to plan and map them out. Using this method helps you structure S.M.A.R.T. goals that are specific, measurable, attainable, realistic, and time-based.

Related: Guide To the 7 C's of Communication

Effective Communication Goal Examples

Here are a few communication goal examples that individuals and businesses can use to improve work delivery, strengthen relationships and boost their reputations.

Create clear communication with no ambiguity

Any communication, whether to an employee, co-worker or customer, should clearly convey the intended message to the intended recipient. It must be easy to understand and straightforward without ambiguity. Unclear communication with multiple interpretations is confusing and may give the receiver the wrong idea, which can result in lost productivity and profit in the business setting.

Improve the communication response rate

Often the aim of communication, especially business communication, is to elicit a response. Carefully worded communication making it easy for the receiver to respond will achieve this. The words used and the tone of the communication play a significant role in getting the desired response. The response may be positive, neutral, or negative and conveyed through words or actions.

Establish and improve relationships

Effective business communication aims to forge and enhance relationships with both employees and customers. It should build credibility and make the receiver feel positive about the sender and the organization. Communication that creates trust and positivity will aid future business success. Correctly executed, this communication goal fosters effective teamwork and loyal customers.

Diversify communication delivery

One of the goals of business communication is reaching employees and customers in the most effective way possible. Technology is constantly advancing, providing new and exciting ways to educate, inform and engage them. Experimenting with different media to deliver engaging information is an effective communication goal.

Share your purpose

A company's purpose is its reason for existence and should be communicated in a simple, relatable way to all stakeholders. Sharing your mission and values helps the receiver create a deeper connection and care more about the organization. Consistently communicating your purpose helps motivate and inspire employees. Understanding and feeling part of the company's purpose instills pride and gives meaning to their day-to-day tasks.

Create positive change with reinforcement

If your communication goal is to change behavior then reinforcement with repeat information is an effective communication strategy. It often takes seven or more interactions with your brand before a prospective customer engages with you. If you want to see a positive change in employee behavior a single message will not suffice. Repeat communication, using every possible channel will reinforce the message, allow it to sink in, and over time result in behavior change.

Use storytelling to be more relatable

Business communication can be dull, technical and unexciting, but everyone enjoys a good story. Adding life to your communication with the power of storytelling would be an effective communication goal. Storytelling captures interest and helps your communication be more relatable, and is effective when used to educate and persuade.

Related: Storytelling: Elements of a Good Story and How To Develop Your Process

Transfer knowledge to educate and develop skills

A communication goal to capture and transfer knowledge helps companies increase efficiency and promote learning. Knowledge transfer goes further than sharing information with people. It creates abilities and provides insights using existing knowledge captured in documents, presentations or media. Communicating ideas, facts, views, opinions and emotions facilitates the learning process and can be used to develop managerial skills.

Related: Knowledge Transfer Plans

Gather valuable feedback

Feedback is critical for companies and provides the data needed to streamline systems, improve service delivery and attract new clients. Complaints and suggestions from customers and employees provide valuable insights that help shape effective strategies and improve methods and procedures. You make your employees and customers feel valued by encouraging them to share their opinions and ideas. A communication goal to secure feedback is not only beneficial for companies. It also helps individuals improve performance and boost career prospects.

Related: How To Ask for Feedback from Customers

Increase productivity with clear directions

One of the most common goals of communication is to inform and give direction. A lack of clarity leads to confusion, delays, and tasks completed incorrectly. An effective communication goal provides clear, understandable directions that increase the confidence and productivity of the receiver. When possible, communication aimed at directing actions should include questioning the receiver to confirm they fully understand.

Facilitate communication in both directions

Nurturing an effortless two-way exchange of information and ideas is an effective communication goal. Quick and easy access to feedback and ideas speeds up decision making, increases productivity and reduces misunderstanding. The communication channel you use is critical and needs to be efficient, easy to use and encourage collaboration. A good example would be using managers to share information and insights with their teams and at the same time get feedback and ideas. Online platforms also allow remote team members to give suggestions, provide input and collaborate.

Related: How To Increase Collaboration in the Workplace

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