24 Helpful Content Marketing Tips

Jamie Birt

Updated March 24, 2022

Published May 3, 2021

Jamie Birt is a career coach with 5+ years of experience helping job seekers navigate the job search through one-to-one coaching, webinars and events. She’s motivated by the mission to help people find fulfillment and belonging in their careers.

A person sitting at a cluttered desk in a busy office, using a laptop.

Content marketing is a powerful tool that any type of organization can use to establish a brand and communicate the benefits of its products and services. If you hope to successfully advertise your business using content marketing techniques like optimized articles, social media posts and videos, it can be beneficial to make use of tips and tools to help you create more effective content. In this article, we list 24 content marketing tips to help you improve your advertising campaigns.

Content marketing tips

When used effectively, content marketing can help improve customer satisfaction and loyalty while increasing a company's sales.

Here are 24 content marketing tips that can help you develop strong campaigns:

1. Develop a content strategy

Curating your content through a marketing strategy can help improve your campaigns and increase customer outreach. When developing your strategy, it can be beneficial to determine where you'll be posting your content, what kind of customers you'll be targeting and what information they'll respond to the most.

2. Publish regularly

Consider establishing a set schedule that lists when you plan to release new articles or videos and communicate it to your audience. Telling consumers what to expect and maintaining a consistent flow of content can help you keep customers interested in your brand.

3. Create a content calendar

Content calendars are a great way to keep your publishing schedule organized and help you know when new articles or videos are due. If you're working with a team, it can also help you delegate work more efficiently and enable everyone to understand their roles in the marketing campaign.

4. Double-check grammar and tone

Double-checking for grammatical errors can help you ensure that your content is free of mistakes and easy to understand. Concise and correct content can help attract a customer base that expects high-quality articles or videos. Keeping a consistent voice across your content offerings can also help customers understand what to expect from your brand over time.

Related: How To Avoid Common Grammar Mistakes in Advertising

6. Create a call to action

A call to action is a statement that asks customers to do something, to get involved. For example, at the end of an article or video, you might include a call to action like, "Sign up for our email list to receive more educational content like this."

7. Produce popular and timeless content

Producing content that's both popular and evergreen can help your brand stay relevant and current. This can include creating content that's trending as well as content that's helpful year after year. Digital content changes frequently, which is why it's important to understand the marketplace and any current movements, such as hot keyword searches or trending questions.

8. Creatively adapt and distribute content

If you've written a few articles or text-based content, it can be helpful to see how you can adapt them to fit other forms of content delivery. This can give you the ability to show audiences your content via different formats or platforms. For example, if you've written a blog article, consider reworking that article’s content into a short video for your audience as well. 

9. Uncover and develop niches

As you research other companies and look into subjects that attract many viewers, it can be beneficial to consider what kind of content those businesses aren't producing. Creating articles or videos on subjects that aren't already represented in the market can allow you to target niche audiences and possibly attract fresh eyes.

10. Target keywords

Targeting specific keywords is a great way to increase customer outreach and develop a successful content marketing campaign. Before creating new content, research keywords and use them to tailor your content toward specific search results. For example, if a popular search includes the phrase "how to create a startup company," consider writing an article on a few ways people can develop their own startups.

11. Define a purpose

Ensure that your content answers an important question, offers a solution to a problem or is entertaining to the intended audience. It can allow you to make sure that the content you're developing benefits your target audience and therefore improves customer satisfaction.

13. Use A/B testing

A/B testing is the practice of showing two individuals unique versions of a variable (a webpage, element on the page or other digital content) and seeing which one leaves the strongest impression and has the most effect. 

Read more: What Is A/B Testing and How Is It Used in Marketing?

14. Get to know your target audience

Understanding your target audience can help you develop content that attracts their attention and, as a result, their business. One great way to get to know your target audience better is through customer personas. Personas are mock profiles that help companies better understand their ideal customer and how they decide to make purchases.

Read more: How To Find Your Target Audience

15. Employ visual information

Visual content is a great way to present facts, statistics or other data points in a format that your targeted audience can easily understand and then share with others. Great examples of visual content include videos, infographics and original photography.

16. Use conversational language

Conversational language can help establish a relaxed tone that customers can connect with easily. The familiarity allows audiences to engage with the content as they would with a friendly conversation rather than an educational lecture.

17. Offer exclusivity 

Exclusive content includes special articles and videos made available to certain customers who request it. This kind of limited content can encourage customers to provide you with their contact information, which allows you to inform them about special promotions or sales more readily. Some customers might even pay for exclusive content if they feel the articles and videos will continue to provide them with valuable information.

18. Deploy influencers

Influencers are individuals on social media who attract a lot of followers. Partnering with an influencer to market your brand can augment your customer outreach efforts and, as a result, possibly even increase your sales. Influencers often focus their content on specific subjects, so it can be helpful to find one that aligns with your own industry, target audience, goals and principles.

19. Educate

Content that informs your audience and sparks their creativity and desire to know more is important because it helps demonstrate the benefit of your brand’s offerings. It can also help them answer pressing questions, find ready solutions through your products or services and stir their imaginations. Be sure to support your claims or arguments in your content with facts, which also signals to readers that your content can provide beneficial and reliable information.

20. Research competitors

Researching competitors is a great way to understand how they're marketing their articles and discover helpful tips on how to best deliver your own content to customers. It can also be helpful to determine what areas of the content market are oversaturated and which articles audiences will find most effective and refreshing.

Read more: How To Conduct a Competitor Analysis

21. Allow people to share

If you allow individuals to share your content on social media platforms, it may help you increase your customer outreach with ease. Consider adding links to popular social media sites that quickly allow viewers to share your content with their followers and friends.

22. Update old content

If you have content that is dated because it uses specific facts, statistics or dates, check it frequently to see if it requires any updates. Refreshing your content can ensure that it's relevant, accurate and beneficial to your customers.

23. Understand the buyer's journey

Looking at your product from the buyer's perspective is beneficial because it can help you understand their thought process. Putting yourself in their shoes can assist the creation of content that persuades them to buy your products or services. This may involve conducting exercises, such as user story mapping, and developing customer personas to help you identify the steps customers might take to purchase your product.

24. Evaluate your success

As you develop and release new content, assess how your customer base receives it. You can accomplish this by using analytical tools and creating a review system for your audience. Using analytical tools can provide you with quantifiable data on how often your content is viewed, and a review system can help collect audience feedback so that you can learn firsthand whether they enjoyed your content.

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