A Guide to CRM Dashboards (With Benefits and Features)

By Indeed Editorial Team

Published August 10, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Customer relationship management, or CRM, is an important part of the day-to-day operations and progress-tracking of any venture that involves customers. Software tools are a popular option for managing various components of business operations, including tracking sales, profits and customer relations, with CRM dashboards being one of the primary resources for analyzing these metrics. If you're interested in pursuing a career in consumer management, understanding the different techniques and tools of the practice, including CRM dashboards, can provide you with insight into whether the field is right for you.

In this article, we define what a CRM dashboard is, list some of its major benefits and describe the main features of the tool to help you make the most out of your customer relationship management dashboard.

Related: Customer Relations Manager (CRM) Skills: Definition and Examples

What are CRM dashboards?

A CRM dashboard is a tool that allows users to see an overview of their company or organization's data. It's a virtual snapshot of the analytics that make up a venture's progress, including sales, revenue and customer service data. Most CRM software programs include a dashboard that makes it easier for users to review the state of their business and make predictions about the future of its success.

This visual aid can be helpful for multiple members of an organization, including CEOs, sales managers, account executives, marketing departments and customer service representatives.

CRM dashboards make it possible for companies and organizations to understand and track the various elements of their consumer's behaviors, reactions, wants and needs. They can outline specific goals and use visual aids, such as graphs or charts, to work toward those targets. Different CRM software programs come with their own distinct features.

It's common for CRM dashboards to have mobile apps that can be used in conjunction with the program. Prices of CRM dashboards can vary depending on their features, although many programs offer free trials that allow users to test the software before purchasing.

Related: What Is a CRM Database? Definition and Guide

Benefits of CRM dashboards

Here are some of the major benefits of creating a CRM dashboard:

  • In-depth insights: One of the main reasons companies choose to purchase and use CRM dashboard software is to gain in-depth insights regarding the financial and consumer-relationship status of their venture. CRM dashboards present data in a visual way that can provide users with the analytical information they need to make significant business decisions.

  • Informed decisions: CRM dashboards also benefit users by offering them the ability to make more informed decisions on the financial and consumer relationship aspects of their business. CRM dashboards can provide companies with the most current analytical data that can make it easier for them to identify trends, make financial forecasts and meet customer wants and needs.

  • Increased campaign tracking: Another common reason for incorporating a CRM dashboard program into a company's management is to track various campaigns throughout different steps of its launch and operations. Users can keep track of even the most minute changes in various analytical sectors of their organization, such as customer relations, profits, revenue and the effectiveness of marketing.

  • Efficiency: CRM dashboards make it possible for companies to have a centralized reporting system where they can manage various aspects of consumer relations and gather and organize data. If everyone at an organization has access to data visualization tools, they can work towards their goals without needing to depend on members of management or corporate to provide them with data and progress reports.

  • Improved customer service: Using CRM software allows a company to focus on how it can improve its customer relations by keeping detailed data and making predictions about consumer behavior. Businesses can use these insights to make informed customer relationship decisions and promote increased profits and revenue.

Related: Learn the Steps in the CRM Process (With Tips To Implement CRM Strategies)

Features of CRM dashboards

Some of the main features you can find in a typical CRM dashboard include:

Data tracking

A common feature of CRM dashboards is the ability to track various forms of consumer data. Data tracking is a helpful tool for companies and their management, as it provides them with valuable information regarding the attitudes and preferences of their clientele. CRM dashboards allow users to track various elements of the marketing and sales process, such as whether customers open or respond to campaign emails or other marketing materials.

Many CRM programs can integrate with social media networks, providing companies with additional data insights regarding the behavior and interactions of consumers on these platforms.


Another feature of most CRM dashboards is the ability to turn forecasts into visual aids that can make it easier for users to work toward various sales and marketing goals. The CRM software can also forecast information regarding industry trends.

For example, the CRM dashboard may track the market conditions of a certain industry and provide users with financial information about that sector. Forecasting is also beneficial for members of a company's management or executive teams who want to track the progress of various members of the organization and modify future business decisions based on the program's projections.

Related: What Is CRM Software and Why Do Companies Use It?

Shareable dashboard

Many companies value the use of CRM dashboards for their collaborative nature. CRM programs make it possible for members of different departments and teams in a company to have access to the same information and share specific pieces of data about which they might want insight or advice.

For example, members of the sales team can share information with the marketing department that gives them insight into what products or consumers they're to focus on for their next campaign. Users can also share CRM dashboards with investors or members of corporate who want up-to-date information regarding a company's financial status.

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