24 Email Marketing Software (Plus Features and Benefits)

By Indeed Editorial Team

Published March 11, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Businesses often use email marketing to promote new products and solicit reviews. Various software is available for this type of advertising, each with unique features and pricing models. Understanding which email marketing software is right for your team can help you connect with customers while staying within your budget. In this article, we list 24 email marketing software options and discuss their features and benefits.

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24 email marketing software options

Here are 24 email marketing software options that can help you connect with customers:

1. Emercury

Emercury allows you to create responsive emails with a drag-and-drop editor. You can choose from the platform's library of templates or design your own to align with your company's branding. Emercury also has several useful automation tools that streamline your workflows, such as an autoresponder and a feature that creates automatic lead nurture campaigns.

2. Campaign Monitor

Campaign Monitor is an ideal software for marketers who prioritize segmentation. The tool collects customer data and allows you to establish audience segments and send personalized emails based on user preferences. The user-friendly email builder, template library and millions of free stock photos make it simple to create branded messages. Additionally, Campaign Monitor users appreciate tools like Link Review that searches messages for outdated or broken hyperlinks.

3. Mailchimp

Mailchimp is a well-known platform among companies of various sizes, though it's especially accessible to small businesses. The email builder supports various media and allows you to customize individual content blocks within your messages. Users can optimize their budget through features like A/B testing and personalized customer journeys.

4. Moosend

Moosend offers custom sign-up forms that integrate into your website and help you grow your email list. As you welcome new subscribers, you can personalize your emails based on various customer behaviors. The software collects analytics like opens, clicks, shares and unsubscribes and offers A/B testing to help you measure engagement.

5. SendX

SendX helps marketers gain subscribers through its email inline forms, pop-up forms and landing pages. The software has several tools for increasing engagement, such as sending emails when subscribers are most likely to open them. Other useful features include A/B testing, a heat map that tracks users' clicking behavior, and the option to resend messages to non-openers.

6. EngageBay

EngageBay is a comprehensive customer relationship management platform. Its plans offer attractive email templates, rich text formatting and automatic sequencing to connect with customers at the ideal time. EngageBay also offers many other features for complementing your email marketing campaigns, such as SMS marketing features and landing pages.

7. Freshworks CRM

Freshworks CRM, formerly known as Freshmarketer, has a vast template library and a drag-and-drop editor for creating emails. Users often use the platform to automate common business messages like welcome emails, reminders and invoices. The tool collects detailed customer analytics you can use to segment your audience and send personalized emails.

8. Sendinblue

Sendinblue is an extensive marketing and CRM platform. It provides a shared inbox, allowing you to have consistent access to customer email history. Sendinblue also offers contact segmentation, 60+ engaging email templates and built-in chat and SMS. These features help you create compelling campaigns that retarget subscribers and attract new customers.

9. ConvertKit

ConvertKit is an optimal email marketing platform for e-commerce businesses. You can use it to advertise products, automate sales funnels and prepare subscribers to make a purchase. ConvertKit further streamlines workflows by integrating with platforms that online businesses already use, such as digital payment systems and e-commerce plugins.

10. EmailOctopus

EmailOctopus users can import existing subscribers and gain more through customizable sign-up forms and landing pages. You can create these elements through a drag-and-drop editor and use templates to streamline your workflow. Users also appreciate the email automation feature for delivering campaigns and subscriber insights for creating audience segments.

11. AWeber

AWeber's email template designer uses artificial intelligence to help you quickly create branded messages. Users also appreciate the ability to direct campaigns to the appropriate audiences via tagging and dynamic content. If your team wants to deliver more relevant content to users, you can use AWeber to automatically send blog posts to subscribers.

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12. GetResponse

GetResponse automatically sends welcome emails, follow-up messages and educational series to increase engagement. You can also access smart marketing funnels that cater to your audience's preferences. Other useful GetResponse features include A/B testing, comprehensive analytics and the ability to create paid social media ads.

13. Omnisend

Omnisend is a comprehensive email marketing solution for e-commerce businesses. You can send newsletters, promote products and share dynamic discount codes. Omnisend also has pre-built automations that send emails based on customer behaviors like abandoning carts and completing purchases.

14. ActiveCampaign

ActiveCampaign includes standard email marketing features like A/B testing, segmentation and autoresponders. Users also appreciate the tool's geotracking feature that displays your subscribers' locations, which can help you make more effective campaigns. Additionally, ActiveCampaign supports conditional content for sending unique messages to different subscribers within the same campaign.

15. Keap

As a comprehensive CRM platform, Keap offers extensive email marketing tools. Templates allow you to easily create personalized emails, invoices and proposals for all of your clients. You can manage your contacts in Keap, sync the platform with popular email services and automatically capture new leads. Other useful features include revenue reports and the ability to trigger customized messages.

16. Drip

Many e-commerce businesses rely on Drip to increase sales and establish relationships with customers. This tool integrates with online payment services and sends personalized messages to segmented audiences. You can also use Drip to send customers birthday deals and product recommendations based on their preferences.

17. Constant Contact

Constant Contact's smart email editor allows you to create messages that adhere to your brand and cater to user preferences. You can upload contacts from third-party platforms and segment audiences based on various demographics. Other useful features include list-building tools, email marketing automation and integration with social media advertising.

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18. MailerLite

MailerLite is a simple yet powerful email marketing tool. Users can build subscriber lists and create more efficient campaigns through customizable surveys, pop-up forms and landing pages. MailerLite also offers advanced targeting features, testing capabilities and integration with various e-commerce platforms.

19. SendPulse

SendPulse offers a simple drag-and-drop editor that requires no HTML knowledge. You can create emails even more easily by using the platform's library of 130+ templates. Users can also use the automation tool to send emails based on a subscriber's stage in the sales funnel. Other useful features include a built-in landing page creator and SMS push notifications for lead generation.

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20. Bitrix24

Bitrix24 is a practical option for businesses that want a comprehensive communication platform. The built-in web forms, customizable templates and built-in email analytics help you create optimized campaigns. Other useful features include integration with paid advertisement platforms and mobile messengers.

21. HubSpot

HubSpot users can implement A/B testing to determine which messages are most effective for increasing clicks and improving user engagement. When you're ready to incorporate your findings into your emails, you can do so via the customizable template editor. Additionally, this tool integrates with the HubSpot CRM platform to ensure you create campaigns using your latest customer data.

22. User.com

User.com hosts multiple features you can use to optimize your email campaigns. For instance, you can implement the "Smart Visitor Tracking" feature on your website to analyze customer behavior. You can also create automated follow-up email campaigns and conduct A/B testing.

23. Mailigen

As a cloud-based email marketing platform, Mailigen caters to businesses of various sizes and industries. You can build custom messages via content blocks like titles, images, videos and RSS content. Other key features include sign-up form designers, campaign insights and online surveys.

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24. Automizy

Automizy helps users create effective email campaigns through features like contact management and automation. Many businesses rely on the subject line tester tool that uses extensive data to optimize open rates. Additionally, Automizy offers extensive A/B testing and the option to resend improved emails when users don't open them.

Please note that none of the companies mentioned in this article are affiliated with Indeed.

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