10 Enterprise SEO Strategies for Companies
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Many businesses explore search engine optimization, or SEO, to increase their website traffic and improve their content authority. With enterprise organizations, this can mean working on and maintaining the content and structure of thousands of pages. Learning about how these companies might maintain high-ranking sites can help you determine the needs of the company for which you work. In this article, we define what enterprise SEO strategies are and share 10 you might consider when optimizing your sites.
What is enterprise SEO?
Enterprise SEO is how larger companies manage their search engine performance. As large enterprises often have more pages on their site, product offerings and revenue streams, handling this can require strategic decisions and the ability to expand staffing needs and efforts to match business performance. Enterprise SEO involves several components of a company's online presence, including their content, site traffic and discoverability.
10 enterprise SEO strategies
Here's a list of 10 enterprise SEO strategies you might use:
1. Improve keyword rankings
Keywords are essential for a website as these show what people search for and related topics. You might conduct research by entering search phrases and words into an engine and seeing what keywords the top-ranking articles include. From there, you can create content on your web pages that match and exceed the higher-ranking websites. If you perform an audit on your keywords, you can focus on the ones that are high ranking but not in the top tier. This can help you quickly improve how users discover your site when searching.
2. Improve loading speed
Improving loading speed can be important for users to access your content quickly. You can use online tools that show you how long it takes for your pages to load to see how it might compare to similar company sites. There are several ways you can improve loading speed:
Reducing image size and resolution
Limiting link redirects
Caching web pages
This can also help when search engines deploy robots to crawl and index pages, as they often capture page speed.
3. Create more content
Although you want to focus on quality content, creating more content can help increase your site traffic. This can mean expanding on your existing content to add more keywords to each page on your site. More content might also create a better user experience, as you provide material that can be valuable to the visitor. It can also help to continuously produce high-quality content. You might create a blog that targets keywords, add new product pages or create newsletters that you post to increase your site's visibility and search engine performance.
4. Use subdomains
Subdomains can be an effective way for enterprise organizations to manage their content. Rather than subpages within a root directory, subdomains often have their own URLs, or a version of the main URL. You might create these with different categories of the business for which you work. For example, these might appear as "www.products-business-name.com" and "www.blog-business-name.com." These can help create separate pages, still under the main domain, that people can discover and interact with, organized for an easier user experience.
5. Optimize snippets
Snippets, small pieces of content that appear at the start of a webpage, is one component of having an impact on a search engine. These often take the content from your article and appear within the search results on the top of a page, showing people what they might expect from your article. Rich snippets can also appear before additional search results, helping your website become more visible. You can create a header early in your content with valuable information answering a searcher user's question to optimize this.
6. Update older content
Reviewing your older content and updating it can help optimize your enterprise SEO. This can mean ensuring that any old content on your site still complies with online standards and has relevant and updated information. Consider reviewing the SEO rankings for older sites, as you want to maintain the page authority and ensure the backlinks still rank high. You might establish schedules to determine the frequency of updating old content to ensure this is manageable.
7. Use automation where possible
Automation can be essential when building an enterprise SEO strategy. Though some tasks might need people to complete, you can automate some tasks like keyword research and checking your site for performance and rankings. These automated tasks can help the team focus on strategic initiatives and content development while providing metrics you can use to make decisions. This can be essential when managing thousands of pages for an enterprise.
8. Maintain links
Linking on your website can be essential for SEO, as you want to link to many other internal pages to increase traffic. As site pages might change, you might perform audits on this to ensure all internal links still work properly and load quickly. You can create anchor text to ensure keyword optimization while directing people to other areas on your site. It can also help to include external links to sites with high authority to increase your search page traffic. With external links, you might audit these more frequently as addresses can change.
9. Optimize technical SEO
More than the keywords and links that users see, you can optimize some technical aspects for SEO. These can include managing 301 redirects, site mapping and XML files that all help search engines read, index and share your site. As a large company, this can mean many technical requirements, but you can use tools, like robots that can crawl your site and show you what might appear on the search engine.
Please note that none of the companies mentioned in this article are affiliated with Indeed.
10. Consider templates
Templates can help you create web pages without designing them or updating technical specifications each time you need a new one. You might create several templates for unique content types that you can reuse and update when managing your sites. Consider working with development and design teams to structure these documents and create easily adaptable content structures that you can reuse frequently.
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